Woodlands & Waterloo Care
Based in Studley, these two care homes are well known in the area for their expertise in dementia care. They are served by a team of passionate and experienced staff.
We met with the owners of Woodlands and Waterloo Care Homes to discuss the presentation of their brand and marketing collateral. We decided that a website would be a great start, along with a new logo and brochures for families to take away with them.
It is increasingly important for businesses in the care sector to have an online presence as the families will be using the internet, even if the potential residents aren’t. The online presence means families of current residents have an additional point of contact, and potential residents will be far more likely to include either Woodlands or Waterloo in their shortlist.
First, we made a start on the website. We talked through with the owners the best layout – to include an about us, a contact page, FAQs, a guide on dementia care, a day in the life of a resident and others. The budget limitations – and potentials – were clearly laid out once a vision had been established.
After designing a pair of complementary logos and supporting style guides, we began design of two stunning matching brochures. We commissioned fantastic photography to support the design and wrote concise copy to help sell the services to prospective residents and their families.
The design of letterheads and business cards was done to be consistent with the rest of the branding across the website and brochures. We left Woodlands & Waterloo care with a stunning and consistent suite of professional designs that will last them for years to come.Visit Woodlands Website Visit Waterloo Website