The Lease Guide
The Lease Guide provides knowledge about common lease terms and the legal background within the commercial sector. The Lease Guide provides numerous lessons, which the audience are able to buy and learn from.
Digital Glue were tasked with naming the business and creating a brand identity which would reflect leasing in the commercial sector. An easy-to-use, clean Woo Commerce website was also needed in order to deliver the advice, and display lesson videos which could be purchased.
We also designed a Revision Note template to sit alongside the videos, which buyers could have access to upon purchase. In addition, we designed business cards for the client, in line with the brand identity we had created.
Through numerous brainstorming sessions, the name of the business was created – ‘The Lease Guide’. The word ‘guide’ is two-fold; a guide can either be a guidebook or a person who guides you through a topic. The logo designed uses office buildings to reflect the commercial focus of the lessons, while the underline represents the legal signature required for a contract.
The videos were created in Premiere Pro using a combination of images, subtitles and a voiceover, in order to relate to the audience in different ways. Each video lesson purchased comes with revision notes which Digital Glue branded up and styled to make them more digestible for the user.
The Lease Guide website which Digital Glue created is simple and straight-to-the-point, with an easy navigation and filter system so the audience can pinpoint what they need to know efficiently.Visit The Lease Guide Website
- Web Design