Redditch Doors & Windows
Based in Redditch, this 35 year old family run business has built a strong reputation with Redditch and the surrounding areas for high quality window and door installations and delivery of excellent customer service.
We met with sales manager Tom Dyson to discuss how best to reinvigorate their brand and visual identity, along with developing a brand new modern website that would generate new business for them.
Previously, there logo, van signage and print advertisements all had different applications of the logo and the sales messaging was inconsistent and ineffective. Their website, while showing up prominently in search engines, was not generating new leads and was not accessible on mobile devices.
To begin, Digital Glue designed a modern and refreshed version of the Redditch Doors & Windows logo. The colour palette linked with the past, but with a simple new font combination, brought the brand into the 21st century.
The website began with detailed discussions and planning on which product ranges to be prioritised. Detailed product listings were created and all optional extras were considered. Once content was finalised, Digital Glue developed a new mobile responsive website that put the customer experience to the fore.
Customers can now very easily find the products they’re interested in, learn more about the business as a whole, and get directly in touch with the right person who can deal with their query, whether it be sales or support.
The website helps in the day to day efficiencies of the business, managing all communication between customers and the business via online forms and call back requests.Visit Redditch Doors & Windows Website
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