Castel Froma

By Ben Goodman 3 months ago
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About

Castel Froma are a registered charity based in Warwickshire, who provide specialist care for individuals with neurological conditions.

Challenge

Castel Froma came to us to develop a clean, easy to understand, and user friendly website. They also challenged us to increase the prominence of donating with added GiftAid functionality and volunteer information via the site, so their supporters can engage more easily. We were also required to develop a dynamic recruitment section within the site.

Response

We produced a logo which softly nods to the friendliness and quality of care that Castel Froma offer. The colours used are retained from the existing brand to provide familiarity within their community.

Using photographer James Crockford we crafted the Castel Froma photographic identity as being friendly, care focused and specialist.

The website transformed into an interactive and useable source of information.

The website project began with our kick off meeting where we discussed the project goals and project challenges. We worked with Castel Froma on a project plan, which outlined the various steps the project would go through and defined key milestones such as prototyping, client reviews and development reviews.

Utilising a ‘content-first’ approach, the content from Castel Fromas’ old website was reviewed and amended based on a new key message; people-centred specialist care for individuals with neurological conditions based in the heart of Warwickshire.

Flat prototypes were created and agreed by the client from a mobile first approach and approved by Castel Froma prior to development.

Results

The overall Castel Froma brand is now consistent allowing their audience to feel at home when browsing the site and various pieces of collateral.The final website has encompassed key features such as; donation functionality with Gift Aid and digitalisation of the recruitment process with interactive PDF for easy online applications. GDPR compliance was also achieved during the development of the website.

Visit Castel Froma
  • Branding
  • Copywriting
  • Print Design
  • Web Design
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