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MythBuster: 4 things you didn’t know about PR

12th April 2018
Bill Gates supposedly once said “If I were down to my last dollar, I’d spend it on PR”. Now, whether or not he actually said this has been contested and defended a few times, but we can’t help but think that – regardless of who said it – it’s pretty solid advice. PR is an incredibly

How to go viral: our look at the funniest tweets of 2018 so far

5th April 2018
What were you up to at 7.30am on 2nd November 2017? Yawning all over your fellow commuters on the bus? Repeatedly snoozing your alarm? Or maybe like us, you were being super-productive and taking in some top tips from I Choose Birmingham’s, Tom Cullen, at Social Media SL/CED. If you still

The roller-coaster relationship: PR and Journalism

15th March 2018
I’m a lucky man. I’ve had the power and privilege to qualify as a journalist and work for one of the best-selling regional newspapers in the UK. Having moved on from that, I now work on the other side of the media fence that has been widely (and questionably) regarded as “the dark

The New Marketing: The Power of YouTube influencers

8th March 2018
We’ve had Emily in the office for the last few weeks completing a Marketing internship with us. Emily is completing her History degree at the University of Birmingham and will be graduating this year, so she has a flair for writing and research. She’s put these skills into action and turned her

Why a new website is more affordable than you think

6th March 2018
Can your business afford not to have a great website? Your business needs a new website. Are you… 1. Worried about cash flow? 2. Nervous about investing a large sum in one go? New business websites aren’t cheap. Here at Digital Glue we don’t pretend they are and neither should they be. A

The KFC chicken crisis: what we learnt

2nd March 2018
We’ve had Emily in the office for the last few weeks completing a Marketing internship with us. Emily is completing her History degree at the University of Birmingham and will be graduating this year, so she has a flair for writing and research. She’s put these skills into action and turned

Why bother with video marketing?

8th February 2018
  You’ve heard it time and time again – video marketing is big news. With our attention spans now at an all-time low, reading words is far too much effort for us. Stats suggest social video generates 1200% more shares than text and images combined, and video on a landing page

Digital Glue are proud to support AquAid

1st February 2018
Whilst tea and endless espressos are the drinks of choice for the team at DG (apart from Holly who is a weirdo who doesn’t like hot drinks), we do try and stay hydrated with some good old H2O. As a result, we decided to invest in AquAid watercoolers for our office. Our relationship

Digital Glue’s 2018 goals

11th January 2018
If we thought 2016 was a busy year, nothing could have prepared us for 2017. Seriously. Amongst many other things, last year saw us… Add 2 new people to the DG team (and we’re already preparing to add a 3rd!) Start work with a whole host of new clients Celebrate the achievements of our

A look back at some of 2017’s biggest campaigns

21st December 2017
As if last year’s US presidential race, Brexit, and all those celebrity deaths weren’t enough, 2017 had a good go at trumping its predecessor –  quite literally. Trump provided the entertainment and the outrage, we got another huge dose of politics in the form of a general election, and

The Best and Worst Christmas Campaigns of 2017

14th December 2017
We’ve taken a look at some of this year’s biggest Christmas campaigns to see what crackers – and what turkeys –  2017 has in store for us. John Lewis  – Moz the Monster   First up is John Lewis’ eagerly anticipated Moz the Monster campaign. This year’s TV ad ticks all

5 things we learnt about social media success at Social Media: SL/CED

8th November 2017
You might have seen (and if you haven’t, where have you been?) that we recently hosted Social Media: SL/CED, the latest in our SL/CED series of seminars, designed to give marketing advice in small, easy to digest chunks. This time, we teamed up with the founder and editor of the fabulous
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