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5 things we learnt about marketing messages at SL/CED

19th September 2018
You might have noticed that we recently hosted a marketing seminar called SL/CED. Our SL/CED events are a series of seminars designed to give marketing advice in small, easy to digest chunks. We’ve previously ran events on social media and video marketing but this quarter, we focused on how to

How do you define your ideal customer?

12th September 2018
In our upcoming SL/CED seminar we will be exploring how to create marketing messages which generate leads for a business. A big part of generating quality leads comes from understanding who you are targeting – your ideal customer. Once you know that, you can tailor your marketing messaging

Clickbait: how can we use it (well) in marketing?

6th September 2018
Clickbait, noun, informal, (on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page We’ve all been there – innocently browsing the web and before you know it, 4 hours has passed and you’ve ended up down a deep,

A guide to running a successful product launch

29th August 2018
When you’re launching a new product, you want to get immediate traction in your chosen target markets. A strong PR product launch plan is a great place to start – getting your product quickly communicated to large sections of your target audience through online and print news channels, bloggers

Our guide to a successful product reviews programme

15th August 2018
In any product-based PR campaign, getting reviews for your product has always been critical. Getting your product in key publications in your target sectors has always been important. The attraction of having your product ‘road tested’ on TV, in print or online is huge. It’s third party

How to turn your employees into your greatest fans

10th August 2018
Brand Ambassadors – What do they do and where do you find them? A brand ambassador is traditionally a person who is hired by a company to represent their brand positively. They will raise your profile by increasing brand awareness and sales of your product or service. Often, it’s a high-profile

AquAid build’s well in Digital Glue’s name

7th August 2018
You may recall 6 months ago when we announced our investment in AquAid watercoolers for our office – with each purchase, an automatic donation is made to the Africa Trust. These funds are used to build ‘Elephant Pumps’ – a modified version of an old Chinese rope pulley system. One such pump

You’ve got me feeling emotions… and marketing is to blame

2nd August 2018
We’ve all been there, you’re watching TV or scrolling through your phone and you see something that stops you in your tracks and makes you pay attention. It connects with you by triggering an emotion – be it nostalgia, happiness or shock – and it stays with you. It might change your

5 Top Tips for an SEO Beginner

20th July 2018
We’ve had Lily in the office for the last few weeks completing a PR & Marketing internship with us. Lily has just completed her English Language degree at the University of Birmingham, so she’s got an eye for detail and a strong knowledge of the power of words. She’s put these skills into

Twitter for business: a beginner’s guide

28th June 2018
We’ve had Lily in the office for the last few weeks completing a PR & Marketing internship with us. Lily has just completed her English Language degree at the University of Birmingham, so she’s got an eye for detail and a strong knowledge of the power of words. She’s put these skills

Our top funny GDPR tweets to distract you from your inbox

23rd May 2018
In case you haven’t heard (or for some reason haven’t received thousands of emails about it in the last few weeks), this week sees the introduction of the GDPR, or the General Data Protection Regulation. We know, we know – it all sounds scary and a bit confusing. Don’t worry, we’re not

Emily’s internship at Digital Glue

17th May 2018
We’ve had Emily in the office for the last few weeks completing a Marketing internship with us. Emily is completing her History degree at the University of Birmingham and will be graduating this year, so she has a flair for writing and research. She’s put these skills into action and turned her
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