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High Street Businesses Need To Reconnect With Their Customers

7th November 2018
In the days of the bobby on the beat, deliveries by bicycle and a time when everyone had a personal relationship with their bank manager, the high street thrived in this country. Why? Well because it was needed, it was the centre of a community it was the place where you went to do what you needed

10 Ways Your Homepage Can Increase Your Website Conversion Rate

31st October 2018
When you visit a website, what’s the first thing you see? The homepage. Your homepage might be the first interaction a potential customer has with you, before you’ve even met or spoken on the phone. Think of your homepage as the reception area of your office. Every time a person lands on your

Can memes be used as marketing messages?

25th October 2018
As you might expect from a stereotypical 20-something Millennial, I spend a lot of time on social media. In fact, earlier this month, a somewhat alarming notification kindly let me know that my 10 year Facebook anniversary was coming up. A whole decade. At the tender young age of 23, that’s not

Stunting in the PR world – is it worth the publicity?

11th October 2018
Banksy is back at it again. His latest, and arguably most notorious publicity stunt, shredding the beloved Girl With Balloon, which had just been auctioned off for a cool million pounds, has stopped the world and everyone in it. Is it real? How long had he planned this? Was it all set up? Is he a

How do you measure return on investment for your marketing?

3rd October 2018
As a client, I’ve asked marketing agencies how they are going to tell me whether the investment in their marketing activity has been successful – After a good 5 minutes of explanation into nothing in particular, the question is skipped over and we move on. As an agency in the past, I would have

What’s a brand without a purpose?

26th September 2018
Brand purpose. It’s a term you’ve probably heard a lot recently, particularly from the big name brands – but what does it actually mean and how can smaller businesses apply this to their business? In this blog, we’ll break down what a brand purpose is, and tell you how you

5 things we learnt about marketing messages at SL/CED

19th September 2018
You might have noticed that we recently hosted a marketing seminar called SL/CED. Our SL/CED events are a series of seminars designed to give marketing advice in small, easy to digest chunks. We’ve previously ran events on social media and video marketing but this quarter, we focused on how to

How do you define your ideal customer?

12th September 2018
In our upcoming SL/CED seminar we will be exploring how to create marketing messages which generate leads for a business. A big part of generating quality leads comes from understanding who you are targeting – your ideal customer. Once you know that, you can tailor your marketing messaging

Clickbait: how can we use it (well) in marketing?

6th September 2018
Clickbait, noun, informal, (on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page We’ve all been there – innocently browsing the web and before you know it, 4 hours has passed and you’ve ended up down a deep,

A guide to running a successful product launch

29th August 2018
When you’re launching a new product, you want to get immediate traction in your chosen target markets. A strong PR product launch plan is a great place to start – getting your product quickly communicated to large sections of your target audience through online and print news channels, bloggers

Our guide to a successful product reviews programme

15th August 2018
In any product-based PR campaign, getting reviews for your product has always been critical. Getting your product in key publications in your target sectors has always been important. The attraction of having your product ‘road tested’ on TV, in print or online is huge. It’s third party

How to turn your employees into your greatest fans

10th August 2018
Brand Ambassadors – What do they do and where do you find them? A brand ambassador is traditionally a person who is hired by a company to represent their brand positively. They will raise your profile by increasing brand awareness and sales of your product or service. Often, it’s a high-profile
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