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8 Digital Marketing trends for 2019

16th January 2019
2019 is set to be an interesting year for the digital marketing industry, with new technologies and trends emerging all the time. Here are a few key things we’ve picked out as our ones to watch in the year ahead: 1.Invest in paid advertising on social media Social media offers tremendous

Digital Glue’s 2019 Goals – Part Two

10th January 2019
At the end of every year we look at what we want to achieve, both personally and professionally in the year ahead – and see how we did with our goals we set in the previous year. As the team has now doubled in size, we decided to do a bumper edition and split the posts in two. You can read part

Digital Glue’s 2019 goals

21st December 2018
We thought 2017 was a busy year, but it was pretty tame compared to 2018. One of the biggest successes for Digital Glue is that we have doubled in size in the past year alone. Here are some of the highlights of 2018: Added 6 new members of staff Started working with a whole host of new clients

5 things we learnt about websites at SL/CED

14th December 2018
Despite the cold, dark, and miserable weather, a number of people from local businesses joined us at The Bond for our final marketing SL/CED seminar of 2018. Our SL/ECD events are a series of seminars designed to give marketing advice in small, easy-to-digest chunks. We’ve previously ran events

Principles of An Effective Marketing Plan

29th November 2018
Where do you begin with a marketing plan? It’s a question that baffles many business owners and most don’t have a marketing plan because of that. There are so many different elements to marketing, and it can be difficult to figure out which of these elements will work best for your business.

How to Host a Social Media Takeover

22nd November 2018
By definition, a social media takeover is a form of influencer marketing, where your social media accounts are ‘taken over’ by an influencer in order to accomplish one or more objectives. These objectives could include, increasing your brand awareness, promoting your products to drive sales,

High Street Businesses Need To Reconnect With Their Customers

7th November 2018
In the days of the bobby on the beat, deliveries by bicycle and a time when everyone had a personal relationship with their bank manager, the high street thrived in this country. Why? Well because it was needed, it was the centre of a community it was the place where you went to do what you needed

10 Ways Your Homepage Can Increase Your Website Conversion Rate

31st October 2018
When you visit a website, what’s the first thing you see? The homepage. Your homepage might be the first interaction a potential customer has with you, before you’ve even met or spoken on the phone. Think of your homepage as the reception area of your office. Every time a person lands on your

Can memes be used as marketing messages?

25th October 2018
As you might expect from a stereotypical 20-something Millennial, I spend a lot of time on social media. In fact, earlier this month, a somewhat alarming notification kindly let me know that my 10 year Facebook anniversary was coming up. A whole decade. At the tender young age of 23, that’s not

Stunting in the PR world – is it worth the publicity?

11th October 2018
Banksy is back at it again. His latest, and arguably most notorious publicity stunt, shredding the beloved Girl With Balloon, which had just been auctioned off for a cool million pounds, has stopped the world and everyone in it. Is it real? How long had he planned this? Was it all set up? Is he a

How do you measure return on investment for your marketing?

3rd October 2018
As a client, I’ve asked marketing agencies how they are going to tell me whether the investment in their marketing activity has been successful – After a good 5 minutes of explanation into nothing in particular, the question is skipped over and we move on. As an agency in the past, I would have

What’s a brand without a purpose?

26th September 2018
Brand purpose. It’s a term you’ve probably heard a lot recently, particularly from the big name brands – but what does it actually mean and how can smaller businesses apply this to their business? In this blog, we’ll break down what a brand purpose is, and tell you how you
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