• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

Castel Froma

Design & Branding / Marketing / Website
 0

Canny Bites

Copywriting / Design & Branding
 3

Macphun Luminar

Copywriting / PR
 2

Learning to Shape Birmingham

Design & Branding / Print Design / Website
 2

The Lease Guide

Design & Branding / Website
 1

Like what you see?  View our portfolio

Our Work

From the Blog

Our guide to a successful product reviews programme

15th August 2018
In any product-based PR campaign, getting reviews for your product has always been critical. Getting your product in key publications in your target sectors has always been important. The attraction of having your product ‘road tested’ on TV, in print or online is huge. It’s third party recommendation for your product, and it’s invaluable. Working with journalists to get products in their hands, giving them enough time to test them, and working with them closely to ensure they didn’t have any issues with the product and write a poor review are core PR skills. So the classic PR method of selecting target markets, identifying target publications and likely journalists, and working to get them access to your product remains a key element of any product-based PR strategy. But what’s interesting is that the power of product reviews has grown significantly. The connection between online reviews and purchases means that consumers are being driven straight from one web page to a purchase page. A far cry from seeing a review in a printed magazine which you may or may not have been interested in and having no immediate way to act. In addition, the lack of trust in advertising and paid online content is only increasing. Getting a genuine 3rd party product review is hugely powerful in influencing consumer behaviour. Good news – there are more places to get your product reviewed than ever before. As the media landscape has become more fractured, you could argue that each review you achieve has less traction, and to a degree that’s true. Magazines are, in general, no longer the force they were, so you’re reaching a smaller readership. Online publications are operating in a very competitive environment and, as such, are often pulling away from specialist areas because they aren’t generating the traffic needed to create the right proportion of advertising revenue. On the flip side there are now many more ‘journalists’ – from independent bloggers and vloggers with heavy YouTube followings, to influencers who will review and endorse products – the amount of people and mediums available to get 3rd party product reviews published by is growing. Aren’t customer reviews the most important thing? There’s no doubt that customer reviews are hugely influential. When shopping online for anything from apps to fridge freezers, we check the product reviews carefully and are savvy enough to know what’s independent and what’s not. The reality is, the only thing that can influence customer reviews is a good product and good customer service. Getting existing products reviewed A lot of clients and prospective clients say to us, “I launched that product six months ago, no one will be interested in it now”. This has always been wrong, but it’s now more wrong than ever! If you have a current product which people can buy online, then there is a reason for a journalist or blogger to review it. For them, it means they fill a gap in their current reviews package, and they will attract visitors

How to turn your employees into your greatest fans

10th August 2018
Brand Ambassadors – What do they do and where do you find them? A brand ambassador is traditionally a person who is hired by a company to represent their brand positively. They will raise your profile by increasing brand awareness and sales of your product or service. Often, it’s a high-profile celebrity on TV (if the budget is endless!) or social influencers using branded products and promoting them to their followers. So, what if you’re a fairly new business, or you’re looking to grow and you can’t afford high-profile influencers as your brand ambassadors? What can you do to get your brand out there and who can you get to champion you? They’re closer than you think… In your business right now, you have an untapped resource for promoting your brand…your employees. It’s so important to get your employees on board and there’s a lot to gain from what your employees have to say about your business, its products and/or services. If there is a disconnect between your employees and your brand, there will be a disconnect between your brand and your customers. So, how do you get them on board? Most companies have a mission statement, a vision, a logo and a company name, but that doesn’t necessarily mean you have a brand identity. The first step is to establish who you are, where you want to be, who your customers are and how you intend to reach them. Then you need to inspire your team to become brand ambassadors and champion your brand’s integrity. Digital Glue creative director, Ben King added: “For me, the process of ensuring staff are on board with your brand begins before they start working for you. I recommend building into your recruitment process, questions that will uncover whether an applicant already shares many of your key company values. They may have all the core skills you’re looking for, but if they don’t share your vision and brand values, they will most likely not be a good fit.” “Another way you can engage an existing staff team, is involve them in the creation of your brand. Whether you’re a start-up or an established business, when you’re looking to define you brand identity and gain leverage from it, you should ensure this is not a top down exercise. You must not dictate the brand, you should instead look to uncover it by involving staff along the way.” Honesty is the first step to loyalty Be honest with your employees and keep them in the loop. Encourage everyone in the business to be transparent about company updates, success, failures and financials. The more your employees know about your company, the better chance you’ll have of them becoming your brand ambassadors. Equip your team with the right tools In order to empower your employees to represent and promote your brand properly, make sure you’ve provided them with all the tools they’ll need, like the right font, the tone of voice and imagery associated with your brand. Develop

AquAid build’s well in Digital Glue’s name

7th August 2018
You may recall 6 months ago when we announced our investment in AquAid watercoolers for our office – with each purchase, an automatic donation is made to the Africa Trust. These funds are used to build ‘Elephant Pumps’ – a modified version of an old Chinese rope pulley system. One such pump will be a much needed source of clean and fresh drinking water for many. Since then, AquAid has built a well in Digital Glue’s name, providing us an opportunity to help those less fortunate than ourselves. We are incredibly proud to be a part of AquAid’s cause, which has built over 5,000 such Elephant Pumps across parts of Zimbabwe, Malawi and Liberia; and have donated in excess of £13 million to charity.

You’ve got me feeling emotions… and marketing is to blame

2nd August 2018
We’ve all been there, you’re watching TV or scrolling through your phone and you see something that stops you in your tracks and makes you pay attention. It connects with you by triggering an emotion – be it nostalgia, happiness or shock – and it stays with you. It might change your opinion of a brand, make you want to find out more about a product or feel inspired to start up a conversation in your social circle. So, what makes a campaign, be it an advert or a brand, emotive and why are we seeing more of it? Branded content is everywhere, especially online. It used to annoy or interrupt us – an advert popping up with every click – and still does to an extent but now the difference is that we have more control over what we want to see and what we don’t. Because of this power, marketers have had to come up with ways of keeping their audiences engaged and earning their attention, and what better way to do that than honing in on someone’s emotions?   Why use emotive marketing in campaigns? Emotive marketing connects with people and drives them towards an action. It humanises a company and breaks down barriers between a business and the consumer. For marketers, emotive marketing is a tool to add value to a service or product, build awareness, and over time can be used to build brand loyalty. Emotive marketing allows you to be different, more creative and inspiring Let’s look at Lloyds TSB Bank. In the last few years they decided to bring back their iconic black horse, a symbol that has been synonymous with the bank for so long. Recent advertisements have shown the horse galloping through real-life scenarios, the death of a family member, the birth of a baby and now showing people from different backgrounds coming together, all connected by this beautiful black horse. The messaging, ‘by your side’ demonstrates their desire to emphasis trust and their continued and constant support to their customers, and the horse is used to symbolise that. How do you do emotive marketing right? Engaging marketing content is about storytelling. Storytelling engages with people and helps to create a connection with the brand. Telling a story can trigger a memory, which makes us connect to what we’re seeing. A powerful way to trigger these emotional connections is by using images, so think about what imagery you use alongside your words. Don’t set out to evoke a specific emotion, but aspire to create a reaction instead. For example, if you want to sell a product, think about how using it makes your customers feel and reflect that in your marketing. When it comes to emotive marketing, you need to know exactly what message you want to communicate, what channel you are going to use to reach your audience and the tone you’re trying to convey. The key is to engage with the customers you already have, and connect with the