• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

12 Key Steps to Successful Email Marketing

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

Canny Bites

Copywriting / Design & Branding
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Macphun Luminar

Copywriting / PR
 2

Learning to Shape Birmingham

Design & Branding / Print Design / Website
 2

The Lease Guide

Design & Branding / Website
 1

X-Rite Video ColorChecker

Marketing / PR
 1

Like what you see?  View our portfolio

From the Blog

Digital Glue’s 2018 goals

11th January 2018
If we thought 2016 was a busy year, nothing could have prepared us for 2017. Seriously. Amongst many other things, last year saw us… Add 2 new people to the DG team (and we’re already preparing to add a 3rd!) Start work with a whole host of new clients Celebrate the achievements of our wonderful team with a couple of well-earned promotions Extend what we offer to loads of our existing clients Move office to a space double the size Party hard, of course As well as our usual day-to-day stuff! If the last two years are anything to go by, 2018 doesn’t know what’s going to hit it. Or maybe we don’t know what’s going to hit us? So without further ado, let’s take a look at what we want to achieve this year, as well how we did with our 2017 goals – and poke fun at Ben along the way. Javan In 2017, Javan wanted to stop using his phone when he was with the kids, as well as working with each member of the Digital Glue team to get better over the course of the year. Javan’s targets were kind of hard to measure, but considering none of us have had any demanding texts on a Saturday and that the team have definitely got even better at their jobs (who know that was possible?), we’ll give him a solid 8.1. But don’t get too excited, J Dog. When asked for his 2018 new year’s resolutions, Javan made a point of declaring that he had set himself goals rather than resolutions. So, purely because we can, we’ve decided to knock 3 points off for thinking he’s above a time-honoured tradition. Maybe if calling them goals make them more achievable, he’ll be able to beat his score of 5.1 in 2019. Javan’s 2018 goals are: Add two new members of Full time staff to the Digital Glue team to support our growing customer base Visit over 30 different National Trust sites this year with my family Ben Ben scored a tragic 3.1 in 2016, meaning that this year, he could only go up. Or so we hoped. In 2017, Ben wanted to put down roots and create new experiences for his two boys, as well as delivering new clients for Digital Glue and spending more time exposed to different creative arts. There was some debate around what to score Ben for his efforts this year. We’ve added tonnes of new clients to our repertoire, true, and Ben did take his kids to do some pretty exciting things – wood whittling, high rope climbing in Belgium, and a lot of tree climbing, apparently. But then again, he’s about to move house again this year and when asked about what creative arts he’s exposed himself to, he kind of went like this… Before getting his pen stuck in his beard. Well Ben, we can’t say you didn’t try. 6.6 for you. Ben’s 2018 goals are: To find my future family

A look back at some of 2017’s biggest campaigns

21st December 2017
As if last year’s US presidential race, Brexit, and all those celebrity deaths weren’t enough, 2017 had a good go at trumping its predecessor –  quite literally. Trump provided the entertainment and the outrage, we got another huge dose of politics in the form of a general election, and some very brave individuals exposed Hollywood’s dark underside. We’ve collated some of our favourite campaign moments of the past year – good and bad – for your enjoyment. Here’s to a Twitter thread worthy 2018!   #grime4corbyn This list wouldn’t be complete without a nod to Labour’s, and namely Corbyn’s, shock election success. The party won the youth over with not only their policies, but their campaign comms, utilising social media platforms such as Snapchat and involving popular figures such as JME in their campaign. Labour recognised young people not voting was an issue and addressed it head on, urging young people to register to vote in over a third of their social media posts in the run-up to registration deadline. This campaign received valuable backing from Momentum and sparked movements such as #grime4corbyn and played a part in the inspiration for Oxford Dictionaries’ word of the year, ‘youthquake’ (yep, we’ve never heard it either). Team Theresa falls flat US presidential races are all about the person. We refer to Clinton vs. Trump, rather than Republican vs. Democrat. And it seemed Theresa May decided to take some tips from this, dubbing her party ‘Theresa May’s Team’. It was an interesting move for May, who has often been accused of coming across as robotic, to make the Conservative election campaign about her. It certainly seemed like a move from May’s comms team to present her as more human. Yet May’s refusal to participate in TV debates stripped her of any opportunity to offer the public a glimpse at her personality, and so ‘Theresa May’s Team’ was over before it even began. The death of the tabloid? As with the run-up to any election, the media went into a frenzy, as they pushed the agendas of their chosen party. The Conservative Party had their usual backing from The Daily Mail and The Sun, which has previously been a guaranteed route to victory. So, what happened this time? A decline in millennial readership teamed with the ever-growing rise of social media means traditional print press has lost its influence. Millennials don’t get their news from newspapers, they get it from Twitter. Whilst our grandparents read ‘the latest’ in their morning paper, we were over it 12 hours ago. You can check out our detailed analysis of the general election campaigns in our blog from earlier this year. The Silence Breakers It started with household names such as Ashley Judd bravely coming forward to reveal horrendous experiences they had been subjected to by Harvey Weinstein. One story sparked a powerful movement. Both women and men all over the world felt empowered to share their own experiences in solidarity, using the hashtag #metoo. It was a

The Best and Worst Christmas Campaigns of 2017

14th December 2017
We’ve taken a look at some of this year’s biggest Christmas campaigns to see what crackers – and what turkeys –  2017 has in store for us. John Lewis  – Moz the Monster   First up is John Lewis’ eagerly anticipated Moz the Monster campaign. This year’s TV ad ticks all the boxes as to what you might expect from a John Lewis ad, as does the rest of the campaign – Moz plush toys and children’s books included – but somehow this year’s ad doesn’t seem to incite the same fuzzy warmness of Buster the Boxer or the Man on the Moon. Perhaps it’s the lack of freshness that makes this year’s campaign fall a little short. John Lewis certainly cracked the Christmas campaign formula in the past, but the challenge they face in 2018 is how do they reinvent it? Digital Glue’s rating: 4/10   Aldi – Kevin the Carrot   Kevin the Carrot graced our screens last year in an absolutely cracking Christmas ad, complete with a social media campaign that really grabbed our attention. Can anyone tell me who this John Lewis chap is? #KevinTheCarrot — Kevin The Carrot (@IKevinTheCarrot) November 4, 2016 This year, Kevin returns with his new girlfriend, Katie carrot. The ad is nice enough, but we think Aldi are perhaps relying too much on the success of last year’s campaign – with John Lewis falling short of the mark, this year’s top spot was an open goal. All that was needed was a little more creativity. Digital Glue’s rating: 5/10   Marks and Spencer  – Paddington and the Christmas Visitor   Marks and Sparks are always hot on the heels of John Lewis, and this year they may have just pipped them with this charming ad featuring childhood-favourite Paddington Bear. They’ve gone down the classic route of a campaign targeting families, with cuddly toys and books to tie in with the campaign and of course the latest Paddington Bear movie, as well as a few little twists such as a section on their website dedicated to the best marmalade recipes.  We like this campaign a lot – it’s festive, fun, and classically Christmas. The only downfall is that it’s just not different enough to stand out amongst every other campaign this year. Digital Glue’s rating: 6/10 TK Maxx – ‘A White Christmas’   Despite the traditional sounding campaign name, talk about Christmas with a twist. This ad might not feel super festive in the traditional sense, but it still ticks all the boxes for a great campaign. Following on from the release of the advert, which stars the voice of Bill Nighy, TK Maxx hid special snow globes in stores and online, and delivered real snow to those people who found them. This lucky family from Lincolnshire were one of TK Maxx’s winners, and they had their home transformed into a real winter wonderland, describing the feeling of a white Christmas as ‘magical’. This campaign gets points for being fun, different, diverse, and

5 things we learnt about social media success at Social Media: SL/CED

8th November 2017
You might have seen (and if you haven’t, where have you been?) that we recently hosted Social Media: SL/CED, the latest in our SL/CED series of seminars, designed to give marketing advice in small, easy to digest chunks. This time, we teamed up with the founder and editor of the fabulous newsletter I Choose Birmingham, Tom Cullen, to let the people of Birmingham into the secrets of social media success – as well as treating them to a free breakfast! If you couldn’t make it down for the real thing, then fear not – we’ve rounded up our top 5 takeaways so that you too can smash your social media marketing! Do less, but do it well One of the first lessons of the day can be summed up in a couple of words that our Managing Director, Javan, said – “do less, and do it well”. Some businesses feel  the need to create a presence on every single social media platform possible to achieve social media success, but this isn’t the right approach for the majority of business. One of the most important things to nail when it comes to your social media marketing is getting the platform right – find out where your audience mostly are, figure out how best to leverage your message, and hit that platform with a well-thought out, super focussed strategy. How you say things is important, but remember what you say Tom shared an anecdote about his own experiences with I Choose Birmingham which we thought was really powerful. If you’re local to the area, you may know about the recent bin-strikes in Birmingham. Tom talked about how I Choose – in line with their usual sardonic style – became known for providing a bit of light relief for Brummies during the period where their bins weren’t being collected. Bin strike, day 83,832 pic.twitter.com/qngLOpEvSY — I Choose Birmingham (@ichoosemag) August 16, 2017 Thought I'd had an incredible business idea: charge people for me to take their rubbish away! Then I realised I just invented Council tax — I Choose Birmingham (@ichoosemag) July 28, 2017 Seriously though, who are the big winners of the bin strike? — I Choose Birmingham (@ichoosemag) September 22, 2017 However, one post shared by I Choose Birmingham missed the mark and received a bit of a backlash: New idea: We all go on strike until the bin men agree to come off strike. So, whatever it is you do for a living, stop doing it immediately. — I Choose Birmingham (@ichoosemag) July 18, 2017 Tom talked about how at the time he thought of the tweet as a bit of funny, engaging content, but when the backlash began, he’d realised his mistake: he’d forgotten his audience. Of course, a group of liberal, metropolitan young people might take offence to the suggestion that bin men are slacking off by striking. Moral of the story? Remember not to forget your audience and your shared values while chasing quality content, humour, a