• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

T-Dog Customs

Logo Design
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Landlock® 

Print Design
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Falanx

Website
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Little Orchard Alpacas

Design & Branding / Website
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Castel Froma

Design & Branding / Marketing / Website
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Canny Bites

Copywriting / Design & Branding
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Like what you see?  View our portfolio

Our Work

We have been shortlisted for ‘Small Business of the Year’!

We’re thrilled to announce that we’ve been shortlisted as a finalist for the ‘Small Business of the Year’ by Birmingham Awards. The Birmingham Awards are a unique opportunity to highlight an recognise the ongoing contributions of its citizens.

Opportunity, inspiration and endless prospects – the future of Britain’s second city has never looked so optimistic. With record levels of investment and development in recent years, Birmingham has become a top place to live, work and play. It’s now time to recognise the unsung heroes that make the city the gem that it is.

From the Blog

Stunting in the PR world – is it worth the publicity?

11th October 2018
Banksy is back at it again. His latest, and arguably most notorious publicity stunt, shredding the beloved Girl With Balloon, which had just been auctioned off for a cool million pounds, has stopped the world and everyone in it. Is it real? How long had he planned this? Was it all set up? Is he a shadow magician walking amongst us? Just some of the unanswered and seemingly bewildered questions revered artists, journalists, general public and apparent insiders have been asking over the last couple of days, still none the wiser. One thing’s for sure though – everyone’s talking about Banksy. Suddenly everyone’s talking about it Publicity stunts are not new and have been happening since the dawn of time. The Banksy stunt was executed to perfection, with the result and ripple effect currently now what we’re all involved in. Banksy’s trending on Twitter, with mass amounts of news coverage and topical discussions taking place about its message. For some, it’s a renewed interest in the artist, for others a brand-new opportunity to find out more. There’s talk the piece has already doubled in price and it’s only been a matter of days, with some calling it Banksy’s greatest ever work. As a creative marketing and design agency, here at Digital Glue we have to stop and applaud such a stunt. Isn’t that what public relations, marketing and being a creative is all about? Promoting a particular client or piece of work through a variety of platforms is what we do on a day-to-day basis. This stunt is definitely up there with some of the PR campaigns we wrote about last year. Of course, Banksy is a very clear example of what can be done if you have the resources at your disposal. But a publicity stunt can be defined in many ways; it doesn’t necessarily have to be big and bold with lots of dollar bills behind it. What is the impact of a publicity stunt? A PR stunt looks to work well, garner media attention, raise brand awareness and make an impact. Ultimately, clients need to see a return on investment (ROI) for implementing the stunt in the first place. The impact of PR can be hard to measure. But certain elements to a PR stunt, such as public perception and tone, Google analytics, social shares and year-on-year growth, can be a real indicator of how successful you’ve been as a company conveying your message and the audience you’re trying to reach and influence. Publicity stunts have gained in popularity over the years and when performed properly, are a unique way to raise awareness, generate press coverage and quickly create explosive conversations about your brand on social media. Do you want to know more about how to get some great publicity and how PR can help your brand? Get in touch with the DG team today!

How do you measure return on investment for your marketing?

3rd October 2018
As a client, I’ve asked marketing agencies how they are going to tell me whether the investment in their marketing activity has been successful – After a good 5 minutes of explanation into nothing in particular, the question is skipped over and we move on. As an agency in the past, I would have come up with some great ideas to follow up on a brief, and then when we were asked about our success factors, we might have skirted round the question. It felt difficult and wrong, but we didn’t always have a good answer and the client themselves was not always clear on what they wanted to achieve. Then, when I started Digital Glue and I started talking to clients it became more obvious to me. Marketing is an investment. Let’s repeat that again – Marketing is an investment In any other investment situation, we evaluate the success or failure of that investment on the return. Sounds simple, and in truth it is. If you are investing in marketing activity, what is the return? How many new business opportunities does each element of marketing activity create, and how many of them turn into new customers? How much money will this marketing investment make for my business? Very often when I start working with clients, we spend a great deal of time before we start activity, ensuring that we know how we can actually measure the activity. In a lot of cases, this involves changing system internally to ensure that we assess where business comes from as a matter of course. So, what are the steps in tracking the effectiveness of marketing? Step 1: Set the objectives What is it you are trying to achieve, by when, and how does this objective contribute towards the overall goals of the business? This should be the basis of your marketing plan, if you need some advice on writing an effective marketing plan, check out our previous blog post. Step 2: How will it be measured? What does success look like, and what tools are we going to use to track whether it has been successful? This could be financial metrics, however dependent on the overall goals, there may be other factors. Step 3: Test If we’re trialling a campaign, then let’s make sure it’s going to work before we roll it out to all our potential customers. With email marketing that could be testing subject lines and layouts with a small group to ensure that we get as many ‘opens’ as possible, or with advertising we can test offers in smaller magazines or websites for short periods before rolling out a more complete campaign. It’s a basic concept – but fail small! Step 4: Do it Make the investment, and create the marketing. Step 5: Measure! Did it work? Did you achieve your goals? Step 6: Refine, review and do it again. Typically, I say to clients that for every pound they spend on marketing, they should be looking to multiply that by at

What’s a brand without a purpose?

26th September 2018
Brand purpose. It’s a term you’ve probably heard a lot recently, particularly from the big name brands – but what does it actually mean and how can smaller businesses apply this to their business? In this blog, we’ll break down what a brand purpose is, and tell you how you can define your brand purpose and communicate it to your customers and employees – without breaking the bank. What does brand purpose mean? There are many definitions for ‘brand purpose’ but let’s start with something simple – a brand purpose simply providing ‘the why’ for your brand, beyond making a profit.  It’s the higher reason for your brand to exist. A brand purpose provides your business with a foundation for your company vision and the products or service that you offer.   “People don’t buy what you do, they buy why you do it”  Simon Sinek- The Golden Circle Brands that stand for something Brand purpose has existed for a long time, but recently we are seeing brands that stand for something much larger than the products or the services they sell. Take Nike for example, whose purpose is to unleash your inner athlete, and in the exact words of Nike co-founder, Bill Bowerman: “If you have a body, you are an athlete” Recently, Nike featured Colin Kaepernick in the 30th anniversary of their ‘Just Do It’ campaign, in reference to Kaepernick’s kneeling protest against police brutality before NFL games. Nike made the decision to build their brand about what Kaepernick stood for, and the politics that have come with it. The result of this powerful campaign has been polarising, with people taking to social media to burn their Nike gear using hashtag #JustBurnIt. However, according to CBS, Nike’s stock has soared over the past year, with a 5% increase after the campaign. Another great example, and not as politically charged, is Always, with their #LikeAGirl campaign which turned a feminine-hygiene brand into something popular. Historically, when it comes to sanitary pads, most people don’t want to think about it, let alone talk about it. The adverts themselves were cringe-worthy and were solely about the product. Extensive market research found that Always lost relevance with 16-24-year olds, a market where women tend to stay very loyal to a brand they like, which was a big problem. In order for Always to reconnect with a younger audience, they had to stand for something other than simply protection. Giving women confidence was core to the Always brand, but it wasn’t communicated in way that made it feel real. Girls’ self-esteem drops during puberty, so they wanted give young girls their confidence back and flip the stereotype of what it means to do something ‘Like A Girl’. In both of these examples the brands had defined their challenge, their enemy, and built their purpose with the intention to defeat this enemy. Both of these examples were tackling political and social issues head on, and the risk paid off, but this isn’t always the

5 things we learnt about marketing messages at SL/CED

19th September 2018
You might have noticed that we recently hosted a marketing seminar called SL/CED. Our SL/CED events are a series of seminars designed to give marketing advice in small, easy to digest chunks. We’ve previously ran events on social media and video marketing but this quarter, we focused on how to create marketing messages which generate leads. During the seminar we had presentations from our marketing experts – MD, Javan Bramhall and Creative Director, Ben King. We also teamed up with brand strategy expert and founder of Go Bookey, Richard Bookey, who has fourteen years’ experience building famous brands, and has worked with clients such as Unilever, Diageo and Samsung. Along with a plethora of tips from our marketing gurus we treated our guests to a free breakfast! If you couldn’t make it to our event, don’t worry – we’ve rounded up some key takeaways to help you start tailoring your marketing messages to your ideal customers, and win more business. 1. Understand your objectives for your marketing campaigns Do you know what the definition of a successful marketing campaign is? It’s simple, if you have achieved the objectives you set out for the campaign, then your campaign has been a success. The best marketing campaigns are always focussed, specific and segmented. Sounds straightforward, but the reality is that so many businesses try to target everyone, using the exact same messaging. However, people don’t have the same needs, challenges or interests, so why should the marketing messages be the same? Here’s something really important to remember: “By communicating with everyone, you end up not communicating with anyone” 2. Identify your Ideal Customer “An Ideal Customer is someone who finds the perfect solution to their problems or needs in the services or products that your company provides.” That statement is a great definition of who an ideal client is, but we can dig deeper. An Ideal Customer is: Someone you can help with your product or service Someone with the right fit – your brand/product/service must be aligned with the customer, or it won’t resonate with them Someone in the right location – if you only want to sell to people in the UK, make sure your marketing is targeted to that area Someone who has the budget – if you can’t provide a product or service at a price that suits a customer, you will end up delivering a sub-standard product The right buying process – is it long term or short term cycles? If you want more detail on how you define your Ideal Customer, we’ve written more about it in our previous blog. Why should I care about my Ideal Customer? In order to create messaging which encourages someone to take an action, you need to understand the people you’re communicating with and what motivates them. The better understanding we have, the better our ability to communicate with them in a way that means they will take action. Once we understand what challenges our ideal customer has, and what issues