• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

12 Key Steps to Successful Email Marketing

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

Canny Bites

Copywriting / Design & Branding
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Macphun Luminar

Copywriting / PR
 2

Learning to Shape Birmingham

Design & Branding / Print Design / Website
 2

The Lease Guide

Design & Branding / Website
 1

X-Rite Video ColorChecker

Marketing / PR
 1

Like what you see?  View our portfolio

From the Blog

Our top funny GDPR tweets to distract you from your inbox

23rd May 2018
In case you haven’t heard (or for some reason haven’t received thousands of emails about it in the last few weeks), this week sees the introduction of the GDPR, or the General Data Protection Regulation. We know, we know – it all sounds scary and a bit confusing. Don’t worry, we’re not here to explain to you what the GDPR is or what you need to do about it – we will leave that to the experts. What we are here to do is to provide you with light relief in between all these frantic last minute opt-in emails that you’re undoubtedly slowly drowning in. So, without further ado, let’s take a look at some of the funniest tweets out on the internet about the GDPR.   This tweet sums it up quite nicely GDPR has turned every brand ever into a needy ex. — Charlotte (@CharlotteyLF) May 23, 2018 Would you like to opt-in to family dinner? My mum is leaving it awfully close to the GDPR deadline to ask if I want to opt in to receive her emails, calls and texts. — Sharon O'Dea (@sharonodea) May 15, 2018 Well that’s one way to do it HELLO FANS! IN LINE WITH THE UPCOMING GDPR PRIVACY POLICY CHANGES, WE HAVE FORGOTTEN TO BACK UP OUR COMPUTER WHICH IS NOW BROKEN AND HAVE LOST ALL YOUR DATA. JOB DONE. — Activia Benz (@ActiviaBenz) May 23, 2018 Peak GDPR indeed Peak GDPR – a car park ‘would like to keep in touch’. Not even a chain of car parks, but a single one I prebooked at about 5 yrs ago. I didn’t know it cared. — Tim Neale (@timjn1) May 23, 2018 We bet you’re excited Excited for the day after GDPR deadline day when, if I understand it, no one is legally allowed to talk to me ever again — Dawn Foster (@DawnHFoster) May 16, 2018 This is literally everyone in the world right now me deleting GDPR emails pic.twitter.com/UMyAluyAue — jonno (@jonnohopkins) May 21, 2018 The second rule of GDPR club is “you must tell all your customers you’re joining GDPR Club.” The first rule of GDPR Club is "you must tell all your customers you're joining GDPR Club." — Alex Pounds (@acreature) May 22, 2018 A question for the ages How the hell do I unsubscribe from #GDPR emails???? — David D'Souza (@dds180) May 23, 2018 Memes make everything easy to understand ah, yes. #GDPR pic.twitter.com/jvI2f2o1eS — alberta soranzo (@albertatrebla) May 15, 2018 And finally… Who knows what 4% of Santa’s global turnover is? He's making a listHe's checking it twiceHe's gonna find out who's naughty or niceSanta Claus is in contravention of article 4 of the General Data Protection Regulation (EU) 2016/679 — joe (@mutablejoe) May 20, 2018   Not sure how the GDPR affects your business? Do you want to make your email marketing is effective and compliant? Get in touch to find out how we can help!

Emily’s internship at Digital Glue

17th May 2018
We’ve had Emily in the office for the last few weeks completing a Marketing internship with us. Emily is completing her History degree at the University of Birmingham and will be graduating this year, so she has a flair for writing and research. She’s put these skills into action and turned her hand to writing a blog for us on her internship at Digital Glue.   What attracted you to want to work for Digital Glue? Digital Glue’s personality really shone through on their website, and I thought that their working environment would be full of hard work, creativity, and learning from each other. I really value this as I have a strong desire to improve and love being creative! The internship programme also really appealed to me because of the chance to work with a fantastic charity, St. Basils. I was aware of the levels of youth homelessness in Birmingham, and so I really wanted the chance to get behind a great cause. I thought I could really develop my event planning skills whilst raising money for a much-needed charity. Of course, as a marketing agency, I wanted to learn marketing techniques and skills, especially as I want to go into that field! What were my first few weeks like? On my first day I arrived with my desk all set up for me and I even received an exclusive Digital Glue pen! In the first few weeks, I was focusing on getting to grips with the different programmes they used, such as Hootsuite, Canva, and Campaign Monitor. It took me quite a few attempts to create an eye-catching graphic, but the team were happy to give me pointers and advice! I had weekly one on one meetings to ensure I could talk through my focuses for that week and ask any questions. I also scheduled social media, using Hootsuite, and got stuck into creating a plan for my fundraising event. I also appreciated that I was encouraged to reflect on my achievements, what I had learnt, and my greatest challenge at the end of each week. This meant I really was growing in my skills and that is what every student wants in an internship! It goes hand in hand with their core value of self-awareness and is an excellent strategy to recognising your strengths and weaknesses to improve upon. What did I enjoy? I really loved some of the research focused tasks, where I was able to use my history degree to my advantage. This was beneficial when looking into catering, quiz masters, and prizes for the event I was running. I also loved using Canva to create bright and eye-catching polls and graphics for my social media campaigns. It was also lovely to receive some great prizes from local Birmingham companies who want to support this local area. It was a great feeling to see my event become a success and then raise a fantastic amount for St. Basils. I also really valued their focus on

MythBuster: 4 things you didn’t know about PR

12th April 2018
Bill Gates supposedly once said “If I were down to my last dollar, I’d spend it on PR”. Now, whether or not he actually said this has been contested and defended a few times, but we can’t help but think that – regardless of who said it – it’s pretty solid advice. PR is an incredibly powerful tool and can have a serious impact on how a business is perceived in the world. Not only can investing in PR help you maintain your reputation, but it can help you reach new audiences, build up brand awareness, impact your SEO, and be part of a mix that helps grow your business. But despite what PR can do for a business, it isn’t as well understood as, say, social media marketing. That’s why we’ve put together our PR mythbuster. So, without further ado, let’s bust some myths…   The myth: PR stands for Press Release The truth: PR is about more than press releases Sorry to burst your bubble, but PR stands for ‘Public Relations’, and not ‘press release’.  It’s an easy mistake to make. This common misconception says a lot about what people think PR is, though – writing press releases and sending them to journalists for news coverage. Yes, we definitely do write and send out press releases, but it’s a very little part of what we do. A good PR strategy is based on attaining a good mixture of coverage that’s right for your business. This could include news, but it might also be reviews of products and services, partnerships with media outlets, face-to-face meetings and interviews with press, working bloggers, working with YouTube influencers, utilising ambassadors, placing interesting content such as how-tos or industry analysis, getting your business to comment as an industry expert on an existing news story… The list goes on and on, but the point stands: PR is about way more than just press releases.   The myth: PR is for big business – and it’s all about the spin The truth: PR can benefit lots of different kinds of businesses When you think of PR, you probably think of big corporations spending millions of pounds on recovering from a crisis, or a celebrity going to extreme lengths to cover up their latest scandal. If so, you might be surprised to hear that a large proportion of our PR clients are growing businesses. PR is an incredibly effective tool for smaller businesses as its primary goals are building reputation and credibility, reaching out to new audiences, and creating brand awareness. That’s not to say that larger, more established businesses don’t benefit from PR, though. For them, the end goal is about reputation maintenance, as well as communicating news and interesting stories.   The myth: PR can’t be measured The truth: PR can be measured!   We get it – PR can seem tricky to measure compared to other marketing and advertising activities. After all, when it comes to advertising, you can place an ad then

How to go viral: our look at the funniest tweets of 2018 so far

5th April 2018
What were you up to at 7.30am on 2nd November 2017? Yawning all over your fellow commuters on the bus? Repeatedly snoozing your alarm? Or maybe like us, you were being super-productive and taking in some top tips from I Choose Birmingham’s, Tom Cullen, at Social Media SL/CED. If you still aren’t subscribed to I Choose Birmingham or don’t follow them on social media, you’re not only missing out on all the juicy Birmingham secrets, you’re missing out on a good laugh. The importance of injecting personality, particularly humour, into your social media was one of the key themes of Social Media SL/CED and is something I Choose Birmingham are expert at. Javan and Tom both discussed the importance of humanising your brand. Using a certain tone of voice on social media can make a business or an individual seem more accessible to others. Think about the type of tweets that go viral. The vast majority of them have hit 10K retweets because they’re funny and they’re relatable. When you hit the retweet or like button, it’s usually because you think the tweet is hilarious, it’s an opinion you agree with, or it makes you say, ‘OMG that is so me!’. As we’re a quarter of the way through 2018 already and probably all need a little pick-me-up, we’ve compiled our favourite tweets of the year so far and taken a look at why they racked up the likes and retweets. 1. Always look for opportunities to be reactive and relevant – even to the weirdest news stories In their role as Birmingham ambassadors and comedians, I Choose Birmingham of course responded in a typically hilarious fashion to the news that Ross Kemp felt more fear in Brum than he did in Afghanistan. By following both Birmingham news and general trending topics, I Choose were able to get in there with a quick quip that amused their Brum-centric audience, demonstrating their ability to be relevant and reactive. 2. You can’t go wrong with a good pun A well-executed pun is a thing of beauty, and the sort of thing that lights up your timeline when aimlessly scrolling. If the opportunity arises for a hilarious pun, grab it! It might be simple, but you’ll be guaranteed to make your followers laugh/groan in equal measure. If the first tweet has gone over your head, familiarise yourself with 2000’s finest, Papa Roach…   3. Turn horror into humour There has long been suspicions that our every move on the internet is being watched by the powers that be (and the recent Facebook data scandal adds some solidity to this theory). So, the internet does what it does best – expresses our outrage and fear through humour. Of course, there are times when being serious is the only response (check out the mistake I Choose made last year), but making light of a situation is something popular tweeters do often and do well. See also, using humour to make a serious point. Whilst the bulk