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Free eBook – Mistakes most websites make and how to fix them

At Digital Glue, we design and build websites for clients. So many of the websites we have seen make the same mistakes, which can be detrimental to their reputation as a business. So we’ve written an eBook on the mistakes most websites make, and the solutions we recommend to fix them.

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From the Blog

The Great Egg Smash

20th March 2019
My husband Javan, is running the London Marathon on 28th April 2019 to raise money for Birmingham St Mary’s Hospice.  Birmingham St Mary’s Hospice is special to Javan and I because of the way they looked after my whole family when my Dad was diagnosed with a brain tumour. From the moment Dad was transferred to the hospice, nothing was too hard. Their whole purpose is to make sure patients are made comfortable and believe whatever can be done to help them should be done.  In fact, Birmingham St Mary’s Hospice cared for my Dad so well he actually initially started getting better! This is just one of many examples of how the hospice goes above and beyond.  One evening some friends came to visit Dad.  They said hello and asked Dad if he would like a drink, Dad replied “Gin and Tonic Please.”  The friends looked a bit puzzled but thought well why not, so off they went to the shop over the road and bought a bottle of gin and some tonic. On returning, while sat enjoying their drinks, a nurse walked in. A quick scramble to hide the evidence ensued.  The nurse asked Dad “What are you drinking?” Dad replied ‘Gin and Tonic’, slightly sheepish looks were exchanged by the friends.  The nurse commented ‘well that isn’t right’ and walked out.  She returned a few minutes later with a glass of ice … Birmingham St Mary’s hospice has an inpatient unit, a day centre and a hospice at home team. With this team they reach 400 patients a day. Birmingham St Mary’s hospice costs over £8 million a year to run of which more than 50% is generated through fundraising.  Any money we can raise will really help people using the hospice and their families. However, we aren’t just asking for money! We are offering the chance of a lifetime. Cadburys kindly donated a giant chocolate egg (it weighs 7 stone) to the hospice to help raise money. Javan and I purchased the egg from the hospice and we are now using it to raise more money. We are selling raffle tickets, the lucky winner will be the person who actually gets to smash the egg. The Great Egg Break will take place at 10.30 on 10th April.  Please come along to watch.  Once the egg is smashed there will be an opportunity for people to purchase some of the chocolate for a donation to Birmingham St Mary’s Hospice. You can make a donation to be entered into the raffle here:

Google Search Network vs Google Display Network

12th March 2019
Google Search Network vs Google Display Network: when to use them in your digital marketing strategy If you are running Pay Per Click (PPC) campaigns using Google Ads as part of your digital marketing strategy, you might have noticed that you’ll be given a choice using Google Search Network, Google Display Network, or both. But what are they, and when is the best time to use them? We’ll start by saying that running your digital marketing PPC campaigns on both networks using one strategy is not advisable. But why? Let’s dive in and explain the differences between Google’s two networks to help you choose the right one for your digital marketing strategy. Google Search Network 101 What is Google Search Network?   When you think of Google Ads, you probably think of an ad at the top of a user search at the top of Google’s main page. The ads are triggered by keywords that a user types into Google and will appear if the search query matches one of your keywords. As ‘pay per click’ implies, you only pay if a user clicks on them. Running digital marketing campaigns on the Google Search Network like this is the most common and most well-known form of PPC advertising. Google Search Network campaigns are usually part of digital marketing strategies where the objective is lead generation as they are a highly effective, and have a better conversion rate than other forms of advertising. A good example of this kind of campaign is using Google Search Network ads to address emergency issues that a user might be searching for, such as plumbers, locksmiths, electricians, tyre repair stations, etc. Google Display Network 101 What is Google Display Network?   Google Display Networks consists of your images, banners being presented by different partner websites across the internet. Again, with these kinds of ads you will be charged by clicks and not by impressions, so your campaign will have the double benefit of both lead generation and brand awareness. Plus, these ads are usually cheaper than Google Search Network ads. Google Display Network campaigns are usually part of digital marketing strategies where remarketing is a key element for lead generation. This is a highly effective approach as and you can target users who have already visited your website. Google Display Network can also be used to increase brand awareness, as your ads can be presented across the near 3 million websites which are part of the Display Network. Google Search Vs Google Display: Choosing the right Google network Deciding which network to use depends entirely on your chosen digital marketing strategy. Each network serves a different purpose, so it’s important that you can understand the differences between the two and what they can help you achieve before you settle on one. So which should you pick? Google Search Network is more effective targeting people who are at the bottom of the funnel. This means they are actively searching for products or services. We would suggest

3 ways to make sure your social media campaign doesn’t tank

4th March 2019
Picture this. Your business has got something to shout about – perhaps a new product, an exciting event, or a big piece of news. You’ve spent ages putting the pieces together and you’ve worked on the perfect social media campaign to spread the word. You’ve created great design assets, your content is ready, your ads are scheduled… it’s time for your social media campaign to go live.  You kick back, relax, and wait for the excited customers to roll in. Except they don’t. You check your social media platforms. Not a peep. No engagement. No spike in web traffic. No sales. Nothing. What went wrong? Your social media campaign totally tanking is every business’ nightmare. It’s quite hard to gauge exactly how your audience might respond before you launch, but that doesn’t mean you should avoid an all-out social campaign. There’s just a few simple things you need to do before and during your campaign to make sure that your campaign is a huge success next time. Here’s how to make sure your social media campaign doesn’t tank. Be clear on your objectives – and make sure your campaign aligns with them Social media gives you plenty of opportunities to get creative and try exciting things, but you shouldn’t let this make you lose sight of your overall objectives. These should be front and centre of every decision you make so if an idea you have doesn’t support your business’s goals, it might be best to chuck it for bank it for later, even if it is really, really cool. Sorry. So how do you make sure that your campaign aligns with your objectives? First, you’ll need to identify what they are and how social media can help you. For example, if you want to increase your numbers of new customers, simply posting content to your page and relying on your existing customers to share with others might not be enough. Instead, consider how you could use a well targeted, paid social ad to appeal to people who aren’t yet in your ecosystem. You might want to encourage them to take a specific action, such as signing up to a mailing list, to ensure that you can market to them specifically with an offer for their first purchase, for example. Don’t assume anything You might think that your audience wants discounts on your products or services, but how can you be sure? Perhaps what they actually want from you is useful information. Or maybe it’s simply convenient access to your business’ customer service team in the event they need support. Whatever it is, your campaign not only needs to be aligned with what you want, but what your audience wants too. When you’re launching a social media campaign, it’s important to keep a close eye on how your audience responds. That way, if you notice that it’s not quite going the way you planned, you’re able to do something about it before it’s too late. Here’s a few things you

Digital Glue announced as finalist for GBCC Awards 2019

27th February 2019
Digital Glue is delighted to have been shortlisted as a finalist for the Greater Birmingham Chamber of Commerce Awards 2019. Nominated for the ‘Excellence in People Development’, the award is a testament to the agency which has grown significantly since owner Javan Bramhall initially launched the business in 2013 as a one-man band. In just five years, Digital Glue now has 14 staff and has impressively increased its revenue ten times over. With a host of regional and international clients across varying sectors, such as colour management solutions company Datacolor, Birmingham-based venture capital firm Midven and Jewellery Quarter’s JQBID, Digital Glue has continued to develop and consistently deliver excellent results for both its clients and employees. Javan Bramhall, Managing Director at Digital Glue, said: “We’re absolutely thrilled to shortlisted as a finalist for this award and to be named amongst such well-established businesses. Digital Glue is committed to supporting its employees, helping them to maximise and achieve their potential, which is only going to aid us in achieving fantastic client results. “The team have the environment, training and coaching to learn, improve and flourish both as professionals and as people. Being shortlisted for this award is proof that investing in your employees is integral to the success of the business”. This is the second time in three months Digital Glue has been shortlisted for an award, with the company nominated as finalist for ‘Small Business of Year’ at the Birmingham Awards ceremony in November. The winners will be announced at the Greater Birmingham Chambers of Commerce’s annual dinner on Thursday 11th April.