• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

12 Key Steps to Successful Email Marketing

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

Canny Bites

Copywriting / Design & Branding
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Macphun Luminar

Copywriting / PR
 2

Learning to Shape Birmingham

Design & Branding / Print Design / Website
 2

The Lease Guide

Design & Branding / Website
 1

X-Rite Video ColorChecker

Marketing / PR
 1

Like what you see?  View our portfolio

From the Blog

MythBuster: 4 things you didn’t know about PR

12th April 2018
Bill Gates supposedly once said “If I were down to my last dollar, I’d spend it on PR”. Now, whether or not he actually said this has been contested and defended a few times, but we can’t help but think that – regardless of who said it – it’s pretty solid advice. PR is an incredibly powerful tool and can have a serious impact on how a business is perceived in the world. Not only can investing in PR help you maintain your reputation, but it can help you reach new audiences, build up brand awareness, impact your SEO, and be part of a mix that helps grow your business. But despite what PR can do for a business, it isn’t as well understood as, say, social media marketing. That’s why we’ve put together our PR mythbuster. So, without further ado, let’s bust some myths…   The myth: PR stands for Press Release The truth: PR is about more than press releases Sorry to burst your bubble, but PR stands for ‘Public Relations’, and not ‘press release’.  It’s an easy mistake to make. This common misconception says a lot about what people think PR is, though – writing press releases and sending them to journalists for news coverage. Yes, we definitely do write and send out press releases, but it’s a very little part of what we do. A good PR strategy is based on attaining a good mixture of coverage that’s right for your business. This could include news, but it might also be reviews of products and services, partnerships with media outlets, face-to-face meetings and interviews with press, working bloggers, working with YouTube influencers, utilising ambassadors, placing interesting content such as how-tos or industry analysis, getting your business to comment as an industry expert on an existing news story… The list goes on and on, but the point stands: PR is about way more than just press releases.   The myth: PR is for big business – and it’s all about the spin The truth: PR can benefit lots of different kinds of businesses When you think of PR, you probably think of big corporations spending millions of pounds on recovering from a crisis, or a celebrity going to extreme lengths to cover up their latest scandal. If so, you might be surprised to hear that a large proportion of our PR clients are growing businesses. PR is an incredibly effective tool for smaller businesses as its primary goals are building reputation and credibility, reaching out to new audiences, and creating brand awareness. That’s not to say that larger, more established businesses don’t benefit from PR, though. For them, the end goal is about reputation maintenance, as well as communicating news and interesting stories.   The myth: PR can’t be measured The truth: PR can be measured!   We get it – PR can seem tricky to measure compared to other marketing and advertising activities. After all, when it comes to advertising, you can place an ad then

How to go viral: our look at the funniest tweets of 2018 so far

5th April 2018
What were you up to at 7.30am on 2nd November 2017? Yawning all over your fellow commuters on the bus? Repeatedly snoozing your alarm? Or maybe like us, you were being super-productive and taking in some top tips from I Choose Birmingham’s, Tom Cullen, at Social Media SL/CED. If you still aren’t subscribed to I Choose Birmingham or don’t follow them on social media, you’re not only missing out on all the juicy Birmingham secrets, you’re missing out on a good laugh. The importance of injecting personality, particularly humour, into your social media was one of the key themes of Social Media SL/CED and is something I Choose Birmingham are expert at. Javan and Tom both discussed the importance of humanising your brand. Using a certain tone of voice on social media can make a business or an individual seem more accessible to others. Think about the type of tweets that go viral. The vast majority of them have hit 10K retweets because they’re funny and they’re relatable. When you hit the retweet or like button, it’s usually because you think the tweet is hilarious, it’s an opinion you agree with, or it makes you say, ‘OMG that is so me!’. As we’re a quarter of the way through 2018 already and probably all need a little pick-me-up, we’ve compiled our favourite tweets of the year so far and taken a look at why they racked up the likes and retweets. 1. Always look for opportunities to be reactive and relevant – even to the weirdest news stories In their role as Birmingham ambassadors and comedians, I Choose Birmingham of course responded in a typically hilarious fashion to the news that Ross Kemp felt more fear in Brum than he did in Afghanistan. By following both Birmingham news and general trending topics, I Choose were able to get in there with a quick quip that amused their Brum-centric audience, demonstrating their ability to be relevant and reactive. 2. You can’t go wrong with a good pun A well-executed pun is a thing of beauty, and the sort of thing that lights up your timeline when aimlessly scrolling. If the opportunity arises for a hilarious pun, grab it! It might be simple, but you’ll be guaranteed to make your followers laugh/groan in equal measure. If the first tweet has gone over your head, familiarise yourself with 2000’s finest, Papa Roach…   3. Turn horror into humour There has long been suspicions that our every move on the internet is being watched by the powers that be (and the recent Facebook data scandal adds some solidity to this theory). So, the internet does what it does best – expresses our outrage and fear through humour. Of course, there are times when being serious is the only response (check out the mistake I Choose made last year), but making light of a situation is something popular tweeters do often and do well. See also, using humour to make a serious point. Whilst the bulk

The roller-coaster relationship: PR and Journalism

15th March 2018
I’m a lucky man. I’ve had the power and privilege to qualify as a journalist and work for one of the best-selling regional newspapers in the UK. Having moved on from that, I now work on the other side of the media fence that has been widely (and questionably) regarded as “the dark side” — PR. It’s interesting and insightful to have worked in both circles, and something I try my best to make the most of. I’m not the most experienced journo or PR that’s ever lived, but I like to think I have enough common sense and know-how to hold a conversation on all things media relations. And it is this funny old thing, ‘media relations’, that I want to talk about. For all of you out there wondering what the hell PR stands for, I’m sorry to say it does not stand for press release. It’s a common misconception; for as popular and well-known PR and PR agencies are, not that many people know what’s involved in the day-to-day and what is it exactly that we do. Well, in a nutshell, we write things; press releases, features, case studies, reputation management, digital and new media, you name it, usually all on behalf of clients we’re representing. But the other part of our job is talking. A lot. To a range of weird and wonderful people we more than likely wouldn’t come into contact with if we were down the pub, having a bite to eat, or just generally enjoying life when away from the office. The writing and the talking usually go hand-in-hand when we’re liaising with the media. And this my friends, is where I would like to focus the blog: how is the best way to approach a journalist when looking to get something covered? When I was a good-old journo getting 56 calls a day off PRs, I was always wondering, “Why are they so insistent, and which one do I want to ignore first?” (come on guys, I’m not the first and last reporter to think that). But then when I went into PR, I realised why and it all made sense. That relationship with the journalist is everything; contacts are key, and how you firstly initiate, then maintain that connection is vital. Journalists are a gateway to your client’s promotional success, and it will always help to have good content with a strong news angle to present to them. Yeah sure, you can send an e-mail or even give them a call introducing yourself. But who is a journalist going to remember; that guy who’s trying to flog a dead horse at PRnumber1agency.co.uk or a human being going out of their way to set up a face-to-face meeting and actually engage in a real-life, human conversation? For as fast as technology and the world is developing, can someone please tell me anything better than a conversation between two people? You can keep your iPads, iPhones and iWatches, and anything other techy contraption that begins

The New Marketing: The Power of YouTube influencers

8th March 2018
We’ve had Emily in the office for the last few weeks completing a Marketing internship with us. Emily is completing her History degree at the University of Birmingham and will be graduating this year, so she has a flair for writing and research. She’s put these skills into action and turned her hand to writing a blog for us on the power of YouTube influencers. I find the fairly new world of content creators and influencers fascinating. Influencers are individuals that have grown large followings on platforms, such as YouTube.  As a ‘millennial’, I’ve grown up watching YouTubers. I’ve watched them gain large internet followings and become increasingly mainstream. Now, almost 5 billion videos are watched a day on YouTube. Brands are turning towards influencers, such as YouTubers, to market their products. Big names such as PewDiePie, Zoella, and Smosh, are prime examples of major marketing channels for brands. They are the internet’s version of celebrity endorsements. Many started off filming themselves in their rooms, it may have sounded very odd back then, but it completely kicked off. It’s now the second most visited website after Google. It’s so popular that kids now want to be YouTubers when they grow up! In a poll of 1000 young people, 75% said that they would consider being a YouTuber as a career when they grew up, and it was the most popular career choice mentioned. Gone are the traditional aspirations of doctor, teacher, and even actor – kids now want the success of content creators! So why are businesses turning to YouTube influencers? YouTube influencers have huge power over consumers’ purchasing decisions YouTube influencers are highly influential through their ability to make the viewer feel like they know them; they are your ‘friend’. They feel authentic and genuine, far more so than actors and actresses. The authenticity factor is so important to their ability to sell or recommend a product to their audience. With this comes high audience engagement, and an increasing intent to purchase by 5.2 times. Their perceived accessibility is also important. They aren’t glossy and unreachable like celebrities; they feel, to many viewers, like them. Smaller influencers, despite less reach, can have an even greater engagement rate and influence, as they truly know their following. This can offer a brand a lower cost and more effective alternative to traditional media endorsement. Relationships are important The success of a product relies on the relationship with the influencer and the consumer. Influencer marketing is based on ‘the economy of trust’. If an influencer no longer feels authentic, people will unfollow them and no longer engage with them. If it’s forced, it can put viewers off. This trust is something that a traditional celebrity cannot offer, and, through this, we see the success of influencer marketing. If they believe in a product, their audience will too. Ability to story tell YouTube Influencers can really connect with their audience through their ability to story tell. Audience members become invested in their lives through