• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

The Lease Guide

Design & Branding / Website
 1

X-Rite Video ColorChecker

Marketing / PR
 1

Pathway Group

Copywriting / Social Media
 3

SCVO – Investing in Sandwell

Design & Branding / Print Design
 3

Like what you see?  View our portfolio

From the Blog

Ant’s Work Experience Placement at Digital Glue

26th August 2016
I joined the Digital Glue team on a full time placement for two weeks throughout August and had the opportunity to work on some really exciting branding projects as well as web design and in-house promotional design work. The branding projects have given me invaluable experience working alongside the design team, and the ability to be part of the entire branding process from idea generation to final designs. Working with Digital Glue has given me a considerable insight into the way a design agency runs and the processes they follow from ‘brief to complete’. As a mature student, completing a BA in Visual Communication at Birmingham City University, working at Digital Glue has helped to prepare me for agency life upon graduation; giving me awareness into business processes, client communication, idea generation, and forming strong working relationships. While university teaches the theory behind design and the ability to channel your creative mind, it does not teach you how to apply that to the ‘real world’. My time at Digital Glue has been a huge learning curve, giving me the chance to apply what I’ve learnt at university to real world scenarios.

What Is Content Marketing?

19th August 2016
What is content marketing? If you’ve ever asked yourself what is content marketing? then take a seat, because we’re going to explain everything you need to know. The first thing to understand is that you already know what content marketing is. In fact, you’re probably really familiar with it. If you’ve ever read a blog on a business’s website, or watched a webinar, or signed up to an email newsletter – then you’ve engaged with content marketing. Content marketing is a way businesses engage with their audience through providing value-added content. The purpose is usually to entertain or inform – and of course to sell – but doing so without really selling at all. Why do I need content marketing? Now we’ve answered the question what is content marketing? (pretty straightforward, huh?), we can ask the arguably more important question why do I need it?  Studies are suggesting that traditional marketing methods – although effective when used correctly – are becoming less and less appealing to consumers. Think of it this way: do you have an ad-blocker installed? Do you switch the television over when the adverts come on? Do you get rid of most of the flyers that get posted through your door? Providing consumers with interesting content is about building relationships between the brand and its audience without obviously trying to make them buy something. Blogs and videos, for example, are a great opportunity to educate your audience on a relevant topic and build up a reputation as an expert in your field. Plus, because of the internet, consumers are now able to research products and brands extensively before they purchase. By providing the content, your business will be able to influence what kinds of things your audience will discover about you. Think how-tos, books, and social media posts that offer advice. These things are the perfect opportunity to provide additional insight into your business and increase your audience’s knowledge about what you do.  How do I do it? By now you’re probably thinking Okay, now I know what content marketing is, and why I need it, but how do I get started? The answer is that depends. You’ll need to figure out a few things first. In other words, you’ll need a strategy. In order to create a content strategy, ask yourself the following questions. Who is my audience? What are they interested in? What kinds of content do they share? Where do they share their content? How can I reach them? Identify your audience and find out what they’re interested in. Do your research. For example, if you’re a restaurant you could do a survey to help you figure out if your audiences follow other restaurants on Instagram, or whether they regularly share recipe blog posts on Facebook.  What kind of content should I produce? Are regular blogs or videos more suitable to my business? What is my audience likely to enjoy? How will I turn my target audience into customers? This goes hand in hand with

How (and why) you can (and should) use data in your PR strategy

12th August 2016
Big Data is a big thing in the marketing world, which is understandable seeing that the end game of both things is to understand more about their targets. But what about PR? The internet is full of laments that PRs need to make more use of data. PRs on the other hand might be a bit reluctant because, well, we do words not numbers. But data and creativity don’t have to be opposites. And it doesn’t have to be difficult to use data in your PR strategy. We’re all collecting and analysing more data than ever before, so using data in your PR activity is actually a lot easier than it might seem. Here are some ways you can use data in your PR strategy, without losing any creativity. We promise it’s not as hard as you think… Data Driven Content Data doesn’t have to be complex strings of numbers and statistics – great PR can be driven by one really simple bit of data. The fact is, trends and patterns make great stories, and an interesting or surprising statistic is a great way to catch attention – they’re a great hook for audiences and journalists alike. Think about how many headlines you see like these on a regular basis. Headlines with statistics like these make for compelling reading, simply because they’re offering new information. When pulling together a survey for a later news piece, think carefully about what questions you want to ask – where are the gaps in your audiences’ knowledge and what interesting things can you reveal about them?  Then pull together your data to reveal something new – the more enlightening the better. Let’s get visual If you when you think of data, you think of this… Riveting stuff, right? Then you’re forgetting the all-important infographic. Journalists and audiences love an infographic because they get your story across quickly, as well as standing out from the thousands of other articles that are being posted online and shared on social media every day. An infographic on infographics by infolicious Plus, infographics can easily spread across the internet independently of any accompanying text. Brand that baby up, and your business’s story has the potential for global reach, without the added effort of pitching. Use them creatively Data doesn’t have to be a prison which limits how creative you can be with your story. In fact, the parameters set by data can encourage creativity. How? Having a statistic in front of you can make you think about it critically and set a framework in which you can develop a story. How and why did this statistic come about? How does it stack up against other pieces of data on the same topic? Why is this important? Using data doesn’t have to be just about what the stat literally says, but about what it tells you about the wider picture. As Rory Sutherland, Creative Director of one of the biggest marketing companies in the world, says in this article, “Data

One Size Doesn’t Fit All: choosing the right social media platform for your business Part 1

8th August 2016
’21 Reasons Why Your Business Needs To Be Snapchatting Every 5 Minutes!’ ‘Your Business Isn’t Using Instagram? Here’s Why You’ll Go Bankrupt Within The `Next 12 Months’ ‘Still Using Facebook for Business? That’s Sooo 2006’   These are the kind of – admittedly very exaggerated – headlines that appear daily online, sending waves of panic through businesses everywhere. Social media trends seem to be constantly changing. In fact, as I was writing this blog, Instagram launched the suspiciously Snapchat-like ‘Stories’, sending the world of social into a spin. When you’re trying to manage the day-to-day running of a business, keeping on top of all this can be challenging. Nagging questions sit in the back of business owners’ mind, such as, ‘Should we be doing that? It works for x, so surely it’ll work for us too?’ So how do you know which is the right social media platform for your business? Should you be using all of them, just in case you’re missing out? The answer is probably no, you shouldn’t – quality not quantity, remember? But you do need a strong social media presence, and that doesn’t necessarily mean being found on every platform. Choosing the right social media platform for your business can be trickier than it seems, but choose the right one(s), use it well, and you’ll certainly see the benefits. We’ve put together a series of blogs to help you decide whether your business is a Snapchatter, a Facebooker, or anything in between. In this first part, we’ll look at the essential things you need to consider before deciding which is the right social media platform for your business. First thing’s first – research and resources As with any business decision, researching options before making any final plans is key. You might think you know Facebook and Twitter well already, especially if you have personal accounts, but there are many factors that you might not have considered that’ll make or break your business’ social media presence. Look into each social media channel and determine which will work best for your business, by considering the following important factors: Is the social media platform suitable for the product or service your business offers? Will it help you in your aims? The first thing to consider is whether the platform you’re considering is suitable for your business’ service. To decide this, you need to know what your aims are, and how a specific platform is going to help you achieve them. What key things are going to attract your audience to your business? Are these things easily achievable on this form of social media? For example, if you’re a restaurant or a business that sells clothes, visuals will be extremely important, but text is probably also a must. Sites like Instagram and Facebook – where images can take centre stage, but can also be accompanied by substantial amounts of text – might be your best bet. If you’re a shop, and your aim is to regularly interact with customers, you might