• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

Learning to Shape Birmingham

Design & Branding / Print Design / Website
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The Lease Guide

Design & Branding / Website
 1

X-Rite Video ColorChecker

Marketing / PR
 1

Pathway Group

Copywriting / Social Media
 3

Like what you see?  View our portfolio

From the Blog

Top tips on how to proofread a press release properly

2nd December 2016
Writing is an art, but proofreading (as any copywriter undoubtedly knows) is a science. Learning how to proofread is actually a lot harder than it sounds – unless you’re super methodical, small errors can escape even the most eagle-eyed. If you’re a PR professional, even the smallest of errors can be disastrous – finding a typo in your press release is every PR’s nightmare. Misspell your client’s name and you’ll look like a fool. Make a typo in the contact email address and that email from that all important journalist is never going to arrive. You might be a fantastically creative writer, but make one of these errors and a whole campaign can be thrown into jeopardy. Proofreading, therefore, is an acquired and essential skill. You don’t need to have X-ray eyes, just time to put aside and an ability to stay focussed for a short period of time. If you’re not so confident, we’ve put together some top tips that we’ve picked up which will help you learn how to proofread properly. Have a break, have a hard copy If you’ve ever spent a couple of hours slaving away at your computer over a piece of copy, you’ll know how much that non-stop screen time can affect your eyes and your ability to concentrate. Studies have shown that looking at screens can have some pretty serious effects on your concentration levels and your ability to multitask. This is the last thing you want when proofreading. The best thing you can do when learning how to proofread is to take the time to print out your copy and put it aside for a short while. Take ten minutes to make a drink. When you do go to look at it, do so with fresh eyes. Look at it line by line, focussing on one thing at a time and editing as you go. Reviewing a hard copy makes it easier to write down your thoughts and catch errors that you might not have when looking at a screen with tired eyes. Forget content This is pretty much the only instance in which we’ll tell you that content is not important! When proofreading, it’s really temping to review your copy as a whole, including content and structure. This is a great thing to do, but quite often it means that you’re missing out on the small stuff – grammatical errors and typos. Think of proofreading as separate to editing. You should review your overall structure and content first – make sure your messaging is right and your structure is strong. Then forget about it completely. Focus on individual words. Chances are, you’ll spot something that you wouldn’t have if you were looking at your work as a whole. Read it backwards Speaking of individual words, we learnt this handy (if a little quirky) lesson from this unfortunate PR professional. After she misspelt the name of her client in a huge advertorial, she started proofreading her copy backwards, starting at the end

Building brand loyalty in the digital age

25th November 2016
A recent survey revealed that Samsung customers would still be happy to buy a Samsung phone – despite the latest model, the Galaxy Note 7, quite literally going up in flames. Ask any brand who their ideal customer is and they’ll tell you “a loyal one”. Samsung’s seemingly unaffected reputation shows us that even the worst of crises can be recoverable if your customers are loyal enough. But how can businesses that don’t have the same influence as Samsung go about building brand loyalty? The digital age means that consumers are offered more and more choices. In the world of online food shopping, Amazon, and Deliveroo, your competitors are only a click away, and customers are no longer restricted by things such as price and location when it comes to selecting brands. There’s no one answer to building brand loyalty, but there are many things that businesses can do to help gain repeat customers. Offering great customer service, consistency, and a competitive price are just a few of the commonly cited ways. But what does the digital age specifically offer? Here are two ways your business can use the options offered by the digital age to inspire brand loyalty. Turn followers into fans and likes into loyalty Does online loyalty = genuine brand loyalty? Gaining lots of social media followers and likes can only really make a difference if online actions translate into real life. Social media is a great tool for building brand loyalty in a way that flyers and websites can’t because it gives you the opportunity build a more genuine relationship with your customers. When it comes to your business’s social media channels, think beyond sales. How can you get your audience to genuinely like your brand beyond pressing ‘like’ on your page? Consider creating a social media schedule to help you create genuine, shareable content. Use social media to engage with your audience – answer their questions and respond to their reviews – both good and bad. Building a genuine relationship with your audience is a great way of of getting them to repeatedly engage with you. Use online opinions When you’ve got a great product or service, sometimes half the battle to building customer loyalty is getting them through the door the first time. If a customer has never purchased from your business before, how do they know they’re going to get a quality service the first time they buy? Online opinions – in their varying forms – are a great way to build your business’s reputation and inspire brand loyalty. Studies have shown that customers trust online reviews as much as they trust personal recommendations from a friend. There are a couple ways a business can harness the power of online reviews. Media reviews are a good way of building brand loyalty – your customers are more likely to trust your business is of a good quality and swear by your services if it’s been recommended by experts. However, you don’t always need media

3 tech trends that could be the future of marketing

18th November 2016
As anyone in marketing knows, the industry changes fast. It’s part of our job to make sure that we keep up with the pace of change in order to deliver great work for our clients. 2016 has seen some incredibly interesting trends, spearheaded by huge global businesses, that we think suggest that the future of marketing is going to be even more driven by technological advancements. These are pretty exciting developments that go beyond the realms of what the average person might imagine when they think of marketing. Here are 3 tech trends that we think could be the future of marketing. The Internet of Things The Internet of Things (IoT) refers to the network of physical devices we use every day that are connected to the internet and can exchange data with one another. Think smartphones, laptops, smart watches, TVs and even things like cars, cameras and some fridges. As more devices get connected, the network is ever growing – as is interest in its the potential uses. Many industries, like social and health care, are taking an interest in IoT, and marketing is no exception. So how are market leaders making use of the Internet of Things? Earlier this year, Malibu developed the COCO-NECT cup which allows party goers to skip the queue when on a night out, simply by twisting the bottom of the “smart-tech” cup. An alert is then sent to the bartender, telling them that the user requires a top-up of Malibu. The user’s location is even pinpointed and tracked to ensure that they get their drink. Pretty nifty, right? But this isn’t just a stunt. Malibu proved that they are serious about IoT by also rolling out 40,000 “connected bottles” earlier in the year. These allowed consumers to access prizes and content such as recipes, bar listings, and playlists, simply by tapping an NFC (Near-Field Communication) enabled phone onto the picture of a sunset on the bottle. But is IoT the future of marketing? It may well be, with Peroni even more recently teaming up with Ocado to run a beta launch of “Press for Peroni” – a device which attaches to a fridge and runs via an iPhone app – which adds a pack of Peroni to the users Ocado order when pressed. Right now, IoT in marketing is very much in its test stages, but our bet is on more brands turning to it in ther future for new and creative approaches to marketing. AR Chances are you’ve heard of virtual reality, but have you heard of augmented Reality? If so, you’ve probably been playing 2016’s ‘it’ game, Pokemon Go. If you missed the buzz, augmented reality (AR) is simply the use of technology to alter a user’s view of the world around them, most usually by imposing computer-generated images onto it on your screen. AR has been around for a while, but 2016 has seen it really pick up speed. Pokemon Go is a great example of AR in action, but

Macphun launch Luminar, the powerful all-in-one photo editor for Mac

17th November 2016
Luminar, Macphun’s first all-in-one photo editor, has officially landed. With an ultra-personal approach to photo editing, Luminar adapts to any photographer – from the new shooter to the professional – through its adaptive user interface and personalised digital darkroom concept. Luminar combines power with simplicity and creativity, bringing together over 300 robust tools and features including; personalised workspaces, a range of image correction tools, creative filters, layers & masking, and extensive file import/export capabilities. Luminar is available for a special launch price of $49 for current users of Macphun software, and $59 for all new customers. A demo version of Luminar can be downloaded at macphun.com/luminar. The professionals shed the light on Luminar ‘You’ll find the controls in Luminar are much more powerful than the ones in Lightroom. I’d also wager to say that Luminar has 5-7x as many control options as Lightroom.’ – Trey Ratcliff, world-famous travel photographer  ‘Finally, creative editing software with an intuitive layout that is simple to use and helps me create unique looking images. Luminar is a great addition to my workflow – I can drop in images and be confident I can quickly turn around a cool image ready for sharing.’ – Matt Granger, professional photographer and educator  ‘Luminar is a fantastic RAW editor packed full of innovative features. The layer-based editing is extremely powerful and flexible, the workspaces can be customised to perfectly reflect my editing workflow, and the plethora of filters enable ultimate creative control.’ – Will Burrard-Lucas, award-winning wildlife photographer ‘Luminar is a welcome addition to my digital toolbox…even a software guru like me found that my control-freak expectations were met or exceeded. Highly recommended for all photographers who have a Mac and are looking for more options to change the look of their photos or fix tough problems with precise manual controls.’ – Richard Harrington, Photofocus publisher Your questions about Luminar answered Is Luminar an alternative to Aperture? Luminar introduces a wide selection of more powerful and adaptive photo editing tools to fit in with the skills and needs of any type of photographer, alongside an innovation in photo editing software – workspaces, which act as personal digital darkrooms. Currently, Luminar does not have photo asset management features similar to Aperture, but users can plug into Aperture and match up Luminar’s superior editing tools with Aperture’s file library. With updates expected in early 2017, Luminar will soon replace any other photo editor that you currently use. See how Luminar compares to Aperture and Lightroom at macphun.com/luminar/compare. How does Luminar complement Aurora HDR? Aurora’s advanced HDR capability and Luminar’s extensive photo-editing options can be seamlessly combined. Aurora is unbeatable for creating stunning HDR images, and Luminar takes mastering these images to the next level with the introduction of even more editing tools including; filter masking on a single layer, a transform tool, an eraser brush for spot and object removal, and clone & stamp capability. From those small extra tweaks to dramatic edits such as sky replacement, Luminar is the ideal tool