• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

12 Key Steps to Successful Email Marketing

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

DRC

Design & Branding / Print Design / Website
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Macphun Luminar

Copywriting / PR
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Learning to Shape Birmingham

Design & Branding / Print Design / Website
 2

The Lease Guide

Design & Branding / Website
 1

X-Rite Video ColorChecker

Marketing / PR
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Like what you see?  View our portfolio

From the Blog

3 things we learnt at the Digital Enterprise Festival

21st April 2017
Last year, Greta attended Digital World Series here in Birmingham, writing a blog about her key takeaways from a day full of talks from big name brands. Having joined the team just after the event last year, I’ve seen how the knowledge Greta gained and shared with the team influences our approach to work and keeping up to date with developments in our industry. This year, keen to get new insights that I could use in my role, I attended this year’s conference – now called the Digital Enterprise festival – to see what trends and tips we should be aware of in 2017. The event covered a range of topics and industries within the digital world, from the new GDPR data rules, to native advertising, and content marketing, to social selling. But although the talks were varied and everyone covered something different, there were a few common threads which were reoccurring. Here are my top 3!   Recycling content Everybody learns in different ways, and some people are more engaged by one style of content than another. Recycling your content is a great way to make sure you engage with different people. Claire Trévien, Head of Content at Passle, touched on this explicitly in her talk ‘5 things to do after you hit publish’ by suggesting that when you’re sharing your blog post with your audience, you look at how it can be repurposed. For example, turning your content into graphics with pull quotes on, an infographic, a video, or even a webinar. While we do this a lot for our clients already, it was still really interesting to get ideas we hadn’t thought of when it came to repurposing content. For example, speaker Robert Farrell talked about how Business Insider have started creating summary videos to go at the top of blog posts so that users can watch a quick video before deciding if the rest of the content will be useful, which we thought was very nifty! Image by @DigiEntFest Using the influence of others This came up in a lot of people’s talks in different ways. For example, the second talk of the day from Paul Lewis at Pitney Bowes was about using LinkedIn for social selling. According to him, 84 % of B2B buyers start the purchase process with a referral, and peer recommendations influence more than 90% of buying decisions. Other speakers touched on this in other ways, with speaker Dipti Bhatia speaking on employee advocacy and Heidi Myers, Marketing Director at Meltwater, on how data and social listening can help you manage your reputation by tapping into the power of brand ambassadors. As the day went on and more speakers spoke about the importance of what others (customers and employees alike) are saying about your brand, it seemed more and more obvious that harnessing this influence is going to become a major part of business’s marketing strategies. We work with influencers with a lot of our clients, but it definitely inspired me to think

Why PR Professionals Need An Influencer PR Strategy

13th April 2017
Gone are the days where PR professionals rely on ABC’s circulation figures to measure success. PR – whilst still in many people’s minds an old-fashioned stream of marketing – has undergone a revolution in recent years, successfully integrating traditional methods with the digital world. Now PR professionals can more accurately measure success online; link clicks, social shares, and reads are all key indicators. The way we measure success is not the only big change to the PR industry in the past few years. Whilst traditional journalists are still essential to any PR professional, influencers’ importance continues to grow. Creating an influencer PR strategy is a big challenge for any PR professional. Most PR veterans are more comfortable working with the editors of magazines or news sites; we generally know where we stand with them and what makes them tick. Working with traditional media is still a major factor of what we do, but in the past year, working with influencers has become a big part of Digital Glue’s PR strategy for a number of our clients.   What is an influencer? ‘Influencer’ seems like a very broad term, and in all honesty, a bit cringey. Influencers, in our work, encompass bloggers with big followings or influential figures within the chosen sector. A number of Digital Glue’s clients are in the photographic industry, so well-respected and talented photographers are often our go-to influencers. For others, influencers simply equal celebrities. In a nutshell, an influencer should be someone who will engage your target audience and who genuinely loves your brand and products. Digital Glue’s approach to PR is honest and authentic, so working with someone who is passionate about our client’s product is essential. They should be the right fit and share our client’s values and vision. Was Kendall Jenner, a privileged white woman, the correct fit for Pepsi’s ‘social justice’ vision, for example? Certainly not. Whether their vision was correct is a whole different blog post…!   How can you work with influencers? Building an influencer PR strategy may seem daunting, but there are many similarities with a traditional PR approach. Here are our key tips to getting your influencer PR strategy off the ground. Draw up a list of ideal influencers, just as you would put together an ideal media list. Consider factors such as their presence in your sector, their social following, and their fit with your brand. Consider your budget. Whilst many influencers are happy to receive your products as payment (particularly if they love your brand), some may ask for a fee. Either way, you will have to consider how many products you can afford to send out and what you expect your return to be for each. Paying influencers borders on endorsement, which defeats the ‘authenticity’ object and can result in embarrassing situations like this…. Decide on your outreach strategy. Will you work with influencers on a one-off basis or will you build an influencer programme? Digital Glue work with a number of our clients to

How to run a social media competition

7th April 2017
Many businesses choose to run a social media competition as it is a great way to boost engagement, spread the word, and help build up a bit of buzz around your business. It’s also a really good method of growing your email database, or social media likes and follows. There are also, however, lots of things you’ll need to consider if you want to run a social media competition if you really want it to be effective, so we’ve put together a quick guide to help make sure you tick off every box. Here’s how to run a social media competition.   Choose where you want to run it This is pretty straightforward – decide what social media platform you want to run your competition on. This will inform a lot of other things about your competition, such as what people need to do to enter, and what rules you have to stick to. Legalities Before you start anything, check the guidelines for competitions and giveaways on the platform you’re using to make sure you’re not breaking any rules – the last thing you want is your account to be suspended. Usually these rules will relate to things such as discouraging spam, where you can post, making it clear that the site you’re posting on is not affiliated with your competition etc. Set a SMART goal You shouldn’t run a social media competition just for the sake of it, especially as it can take a lot of time and effort to organise and run. Your competition should fit into your wider business goals. For example, do you want to expand your social reach, create some interest in a new product, or increase your email database? Make sure that what you’re asking your audience to do supports this. Remember, a SMART goal is: Specific Measureable Achievable Results Orientated Timed Pick the right prize You might not give much thought to your prize when you run a social media competition, but it’s actually very important. Your gut instinct might be to offer an expensive prize that will gain a lot of attention, such as an iPad or a camera. However, by doing this you run the risk of attracting entries from people who are only interested in your prize, not your brand. Try giving away something that relates to your services. For example, if you run a restaurant you could offer a meal for two, or if you own a salon, you could give away a makeover, etc. Choose what you want your entrants to do Following on from setting your goal, carefully consider what it is that you want the entrants to do. This will also depend on what platform you choose. For example, do you want your audience to RT/Like/Share to enter (This will help gain more social media exposure and possibly new likes) To comment why they should win your latest product (This will help to launch your new product and create awareness/excitement around it) Enter their email address/sign

How to create a personalised email marketing campaign

31st March 2017
What is personalised email marketing? In simple terms, personalised email marketing is when you send an email to your audience that is targeted towards a specific subscriber within your database. You do this by leveraging the data you have about that specific person. For example, have you ever received an email from a business with your name in the subject line? This is just one example of how an email can be personalised. Personalisation can even go as far as this innovative email ‘journey’ created by EasyJet. Why should my business use email personalisation? Personalising your email campaigns will help them to perform better. Why? If you’ve ever walked into your favourite café and the manager has greeted you by name, said that it was nice to see you, and ask If you’ll be having ‘the usual’, you’ll know how special personalisation can make people feel. In an article published last year, Campaign Monitor gave the low down on the stats for personalised email marketing, including some impressive figures such as: Personalized email marketing improves click-through rates by an average of 14% and conversions by 10% (Aberdeen) Emails with personalized subject lines are 26% more likely to be opened (Campaign Monitor) 74% of marketers say targeted personalization increases customer engagement (eConsultancy) The benefits of personalisation are simple – when you send out a message that is tailored specifically to an individual’s interests, the chances that they will engage with that message are much higher. What do I need to create a personalised email marketing campaign? There is one thing that is critical to email personalisation, and that is a good database. Without it, you’re either not going to be able to create a personalised email campaign or worse – your customers are going to get an email that says “Hi #[FIRSTNAME]#” The first thing you need to do is decide what fields you need to collect or, if you have a database already, what gaps you need filling. You can begin by going through and manually filling these in, but you might reach a point where you have to send an email to your subscribers asking them to update their details. If you use a CRM system or eCommerce platform, you could also integrate these with your email marketing tool to gather a little bit more info. Also, as a rule of thumb, you don’t want to ask too much of your subscribers when they sign up, but it’s surprising what you can do with just a little bit of extra information, such as: Date of birth Location Job role Gender Once you have your data in place, you might want to implement some form of segmentation to help make sure you’re sending emails that are really relevant to the recipients. For example, you could segment your customers based on what services they use, or their location. This way, you can easily create emails targeted to a specific group of customers and simply select the list you want to send