• Marketing strategy & planning

    Developing and delivering marketing plans which create Return On Investment

  • Stunning Websites

    Design & build of websites that create business

  • Getting found online

    Increasing awareness and driving traffic to your website

  • Branding

    Logo design, rebranding, corporate identity

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We Are

Digital Glue – marketing, design & web agency
Grabbing attention – online, in print & in person

12 Key Steps to Successful Email Marketing

Services

Branding

Branding

Digital Glue make sure your branding and logo design fits for all mediums: print, online, social media, and anywhere else.
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Copywriting

Copywriting

By understanding customers, Digital Glue create content for our clients which gets their customers taking action.
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Email Marketing

Email Marketing

Email marketing is a cost effective and relevant way of reaching your customers, contacts and prospects. Digital Glue help our clients reach more of them. learn more

Marketing Strategy

Marketing Strategy

Digital Glue help our clients to create clear marketing plans in a number of ways, resulting in improved business.
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Public Relations (PR)

Public Relations (PR)

Digital Glue’s Public Relations clients benefit from an integrated approach; combining old-fashioned basics with a modern approach.
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Print Design

Print Design

Digital Glue’s clients benefit from our team of creative thinkers who together produce professional print and digital designs for effective communication.
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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Our SEO services are designed to make sure that we make your website relevant for the people who want information or to buy from your site.
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Social Media Management

Social Media Management

Digital Glue help our clients communicate effectively with their audiences through our social media management.
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Web Design

Web Design

Digital Glue help our clients create websites which present their business in the best possible way and drive their customers to take action.
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Our Work

Macphun Luminar

Copywriting / PR
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Learning to Shape Birmingham

Design & Branding / Print Design / Website
 2

The Lease Guide

Design & Branding / Website
 1

X-Rite Video ColorChecker

Marketing / PR
 1

Like what you see?  View our portfolio

From the Blog

Should your business be using Facebook Live?

17th March 2017
In case you haven’t heard, live is in. It’s been almost exactly a year since Facebook fully launched Facebook Live, and it’s pretty safe to say that in that time, Live has dominated the social media landscape. News outlets are increasingly using it for breaking news, retailers are using it for giveaways, bloggers are using it for Q&As, and media and entertainment companies, such as Buzzfeed, are using it for polls or, um, …exploding watermelons. With video viewing statistics growing at increasing rate, it’s no surprise that the exciting, spontaneous medium of Facebook Live is drawing in many big businesses, but it seems that smaller companies are still reluctant to hit that big red REC button. Bigger businesses have the time and resources to funnel into trying out new and exciting marketing techniques, but when you’re a small business owner, it’s unlikely that you’ll be able to find the time in between managing clients, securing business opportunities, organising staff, running your marketing, and everything else in between. So to make it easy we’ve put together a run-down of everything a small business needs to know about Facebook Live, including what it is, how it works, how to use it, and what you can use it for.   What is Facebook Live and how do I use it? Simply put, Facebook Live is a tool used to live-stream video. If you’re familiar with Periscope, or even webinars, think of Facebook Live as a similar tool, but based entirely within the Facebook app. The social media site started rolling it out exclusively to celebrities and public figures way back in 2015, before launching it for all users in April 2016. Going live is really easy – click ‘What’s on your Mind?’ as if you were going to start a status, then select ‘Live Video’. You then have to fill in a title/description of your video. Once you click ‘Go live’, you’re on!   Should my business be using Facebook Live? Whether you use Facebook Live depends entirely on your business and what you have to offer an audience. However, there are some pretty compelling statistics that suggest that Facebook Live could be a pretty sound investment… Video is pretty big. In 2015 it was the fastest growing digital sector. It’s also been suggested by Cisco that this year, video will make up for 69% of all consumer internet traffic. Facebook Live is a cheap way of capitalising on the appeal of video content. Couple this with the fact that last year, Facebook specifically generated 8 billion video views on average per day… And the fact that people will spend 3x longer watching a video if it’s live. The benefits of using video, specifically Facebook Live, are clear. What can I use Facebook Live for? Again, how you use Facebook Live depends on your business, but here are a couple of ideas: Respond to comments on your blog Do a Q&A with your customers Conduct a mini webinar and give away your expertise

4 things your business should be live-tweeting

10th March 2017
In a recent blog, we talked about our favourite social media tools. These tools are great for running your business’s day-to-day social media activity and planning in advance, but the nature of social media means that sometimes it’s really important to be there, online, in the moment. Unlike developments such as Facebook Live, live-tweeting has been around for ages, showing just how it’s always been important to use social to be as up-to-date as possible. Live-tweeting is a fantastic way to comment on what’s going on in your industry, get your business seen by more people, and increase engagement. The right hashtag can work wonders, so we’re going to take a look at 4 great ways your business can get in on the live-tweeting action!   Live on the scene These days, it’s not uncommon for big news to be broken on Twitter even before the news cameras hit the scene. The key to this kind of live-tweeting is to think a little bit like a reporter. What’s going on around you that might be interesting to your audience? Finding something that you’re able to capture and share with others is a particularly great way of showing your business’s personality and sharing information with others. We follow some fantastically entertaining Twitter accounts that often live-tweet the things around them. They might not be breaking news stories, but they’re very entertaining. For example, Innocent smoothies often give updates on the weather… While our Twitter fave I Choose Birmingham love to Tweet about all things happening in Brum – usually the more cynical (i.e. funny), the better! In the seats Live-tweeting an event or conference that you’re attending within your industry is a really great way to make connections with other business and relevant contacts such as journalists or even customers. Usually an event will have its own hashtag where all the tweets relating to it will be collated. Using the hashtag, monitoring it, and retweeting tweets that use it is a fantastic way of finding other people who are at the event, as well as a good way of them finding you! In addition to this, live-tweeting an event helps add value to people who weren’t there and who will go to your profile to find out more about what was said. A few top tips for successfully live tweeting an event include: Mix it up! – share images, quotes, and commentary to show your business’s diverse and interesting take on what’s going on Keep it high quality – don’t post about everything. Select the best pictures and most interesting quotes, but make sure to keep that natural, un-edited, live Use the right hashtag! –  It’s no use using #Oscars if everyone else is using #Oscars2017 Behind the scenes Live-tweeting behind the scenes of an event is very similar to live-tweeting as an event attendee, except you get to share a few special extras. For example, you could tweet ‘sneak peeks’ of the event set up to get people excited, or even

How can small businesses make the most of marketing for mobile?

3rd March 2017
Every year, speakers at large events and popular marketing magazines declare that this is the year that mobile will dominate. But when the head of marketing for huge businesses, such as Facebook, declare that we should all be focussed on mobile, it can be hard for small businesses to see where they fit in. We live in a world that absolutely centres around mobile – we buy things, communicate with friends, find information, and more on our mobile phones. According Marketing Week, 82% of owners now check their phones within an hour of waking up and 42% of owners aged 25-34 use their phone as their primary news source. Despite this, some aspects of mobile still seem to be mystifying to some people, with Marketing Week also recently suggesting that two thirds of marketers don’t know to how measure ROI on mobile. If everything we do in our social and personal lives centres around our mobiles, then businesses should be taking measures to make sure that they’re not getting left behind. Marketing for mobile doesn’t have to be difficult, and in fact mobile should come into much of your digital marketing activity pretty easily. Essentially, when you’re marketing your business, you should simultaneously be marketing for mobile. Here are a few of the essential steps small businesses can take to make sure they’re marketing for mobile. Video One significant way of making sure you’re reaching out to your audience when they’re on their smartphone is by using video. Audiences are adopting and engaging with video at an incredible rate, making it the fastest growing digital sector of the last few years. And where are all these users watching video? On their mobile devices. Facebook and YouTube in particular have made it incredibly easy for audiences to find and engage with relevant video content on their mobile phones. People are becoming more and more dependent on their phones for entertainment and information, and video is a great way of doing both of these things. If you want to reach out to customers when they reach out for their smartphone, creating relevant and engaging video content is a great way of doing so.   Social media Most businesses should be on social media. Why? Because of the exact same reasons that many businesses might want to create video content. When customers are searching for information or entertainment, social media apps are our first port of call as opposed to searching in our browsers. If you’re not active on social media, and are too focussed on optimising your business for search engines, it’s likely you’re going to miss out on a lot of traffic. Here’s a few tips on how you can get started on your social media strategy. Keep content clear and simple Your business needs to be accessible. Audiences are likely to be turned off if they have to work harder to get information from you. When you’re marketing for mobile, therefore, it’s vital to remember that you’re working with a

Avoiding a brand fail: How to rebrand successfully

24th February 2017
Rebranding is a tricky business. There’s a lot to consider – undergoing a rebrand is about so much more than getting a new logo, as some people might believe. Right from the look and feel of your new brand identity, to how it is implemented, to how customers will feel about it, rebranding encompasses many complicated factors that require careful consideration and planning. That’s probably why so many businesses get it wrong. Even global organisations have been known to fall victim to a rebranding fail, from Tropicana’s infamous package redesign to Pepsi’s new logo  that got people asking what exactly did they spend $1 Million on?  While rebrands shouldn’t be taken lightly, even when you spend lots of time and money it can be hard to gage whether it will be a success. However, there are a few things that every business looking to rebrand should consider that should put them in good stead. With that in mind, here’s what to do and what not to do to in order to rebrand successfully.   Rebranding just because There are many reasons that businesses might consider a rebrand – from a merger, a new CEO, wanting to move away from a bad reputation, a shift in audience, or simply an outdated image. The biggest mistake a company can make, however, is to rebrand because …well, just because. As any business owner knows, there’s a goal at the end of any activity a business undertakes. This includes rebranding. Fulling understanding your reasons for making the change will help you to make better decisions. Rebranding because you’re bored or because you can will likely mean that you don’t know what you want from your rebrand. And not knowing what you want will never help you to achieve anything. Thinking a rebrand is just about your logo or name Often when we think about rebrands, we think about the physical components, such as a name and logo. What many people don’t realise is that a brand is about so much more than that. A brand is everything from your logo, your website, and your name, to your company’s culture, your story, and even the way your employees answer the phone. Everything that your audience can perceive about your company makes up your brand. In this way, a rebrand can be particularly powerful. For example, if your business is looking to part from its past, then a new logo – and even a new name – probably isn’t going to cut it if you stick to your old ways. Equally, if you’re simply looking to refresh your brand and look towards the future, it’s worth revising how you can update things such as your processes or your philosophy to match with your new look. Not understanding your customers Arguably the most important – and the most difficult – thing about knowing how to rebrand successfully is being able to understand how your customers are going to react. We’re not talking about mind reading, but rather understanding